Eberly & Collard PR

Shocking Facts About Climate Change

2012-01-31T13:26:00.002-05:00

ECPR friends and fans, we strongly suggest you watch this powerful video about how our current industrial globalized system of food production is affecting climate change. So, what’s the solution? Backyard gardeners are encouraged to grow edible gardens to create a more sustainable world. We’d love to hear from you; what steps are you taking to help protect the environment from climate change? Please post your comments in the appropriate section below.

Big River Industries Launches New Brand

2012-01-25T12:27:00.007-05:00

Jeff Speck

Riverlite - Expanded Clay
Lightweight Aggregate

Our client, Big River Industries, has recently launched a new brand name called Riverlite, which is being implemented to consolidate three previous brands, Gravelite, Livlite, and Arkalite. Having worked with the great personnel at Big River Industries for several years, our team at ECPR is publicizing the new brand in a series of online and print articles.

Big River Industries’ new branding initiative is designed to showcase the company’s expanded clay lightweight aggregate spanning six applications, including Masonry, Concrete, Geotechnical, Asphalt, Horticulture, and Storm Water Management.

A marketing campaign is being executed to communicate information about the new brand and the products that come under its auspices. The promotion is intended to make the information easy to access for engineers, architects, contractors, landscapers, urban planners, and storm water management professionals. Elements of the campaign will include a new logo, advertisements, tradeshow signage, website enhancements, and a press campaign.

To learn more about Big River Industries’ new Riverlite brand, click here to read the full article on Citybiz Atlanta’s news website. Our thanks to the editors at Citybiz Atlanta for utilizing our press content.

Architecture Styles

2012-01-20T14:47:00.001-05:00

There are many architecture styles. In our work at Eberly & Collard Public Relations, we have the great pleasure of being exposed to many of them. Our work with professionals who specialize in the conceptualization and creation of homes, commercial buildings, urban sites, and public spaces has afforded us a unique view of design and architecture, to be sure. As a result, our publicity work and writing projects have provided us with insights regarding structural design.

Ranging from Gothic to Modern, the last few centuries have produced some amazing and unique architectural characteristics. For our friends and fans in the industry, or those who are simply fascinated with the different styles of architecture, the ECPR team has uncovered the history behind a small selection of popular building methods.

Gothic:

First modeled after Romanesque architecture, Gothic architecture flourished during the Renaissance period. Key characteristics include pointed arches, ribbed vaults and flying buttresses. A good example of this style of architecture is the Sagrada Familia located in Barcelona, Spain, or the infamous Roman Catholic Church, Notre-Dame de Reims in Paris. The term “Gothic” dates as far back as 1530, where Giorgio Vasari, an Italian painter, writer historian and architect, used the term to describe culture that was considered rude and barbaric. Common materials used to build Gothic architecture are limestone, red sandstone, Purbeck marble, brick, and stone. Gothic style puts emphasis on verticality and light, and is achieved by implementing vaulted ceilings, columns, large windows, and intricate detailing.

Notre - Dame, Photo Courtesy of Wikipedia

Neoclassic:

Neoclassic architecture was developed in the mid-18th century. Derived from classic Greek architecture, neoclassic embodies baroque tendencies and was considered to be evocative and picturesque. Key characteristics include planar qualities, columns, wall and ceiling engravings, and geometrical shapes. Some notable examples of neoclassic architecture are the United States Capitol Building, Jefferson Memorial and the White House. In the United States, the neoclassical period emerged during the American Revolution, as a rebellious response to Britain’s dominance and desire to construct a new world.

U.S. Capitol Building, Photo Courtesy of Wikipedia

Vernacular:

Vernacular architecture uses locally available resources, materials and traditions to construct homes and buildings in a given region. Several components influence vernacular styles, including climate, culture and environment. These styles can range from typical southern homes in the South to log cabins in mountainous areas. The term vernacular architecture was used during the 1800’s and has since become an economic globalization phenomenon.

The Battery, Photo Courtesy of Historic Tours of Charleston

Modern:

Some say modern architecture began during the early 20th century to keep up with technological advances and the modernization of societies. This style of architecture was adopted by world-renowned architects such as Frank Lloyd Wright and Louis Kahn. Notable distinctions include simplicity, horizontal and vertical lines, use of steel, concrete and glass. This style of building has straightforward forms without ornamental structures to them. Some examples include the Kaufman House, designed by Frank Lloyd Wright and the Seagram Building in New York City.

Fallingwater, Photo Courtesy of wright-house.com

While we only listed four types of architecture styles in this post, there are hundreds of different styles and methods still being built today. Friends and fans, do you have a favorite architecture style? If so, please feel free to add your comments below.

A Juicy Affair

2012-01-10T12:05:00.003-05:00

The 2012 Florida Citrus Show is just around the corner. Taking place at the Havert L. Fenn Center in Ft. Pierce, Fl, the show runs from January 25 – 26. The Florida Citrus Show is considered to be the premier show for citrus growers and packers. And, show goers will have the opportunity to learn about the latest information on production trends and grove management practices. In addition, the show will offer sessions on produce marketing tips as well as insect and disease management.

Photo courtesy of www.citrusshow.com

Indoor and outdoor exhibits will allow attendees to experience new and exciting products, equipment and service innovations. A number of educational seminars will take place throughout the show’s duration, such as a long-range outlook on the citrus industry; citrus health management; as well as challenges and opportunities in the agriculture industry.

This year’s Florida Citrus Show, organized by Florida Grower magazine, University of Florida’s Institute of Food & Agricultural Sciences and the Indian River Citrus League, is sure to have a positive outlook. If you’re attending the event, and want to learn more, visit the Florida Citrus Show’s website at www.citrusshow.com.

Establishing Media Relations for Clients

2012-01-05T16:23:00.008-05:00

Our client, Terra Nova Nurseries, was recently featured in the November / December issue of Indiana Gardening magazine. The article featured a selection of heuchera plants that were chosen to complement Snow Fountains, a weeping cherry tree. Our team worked with the writer to help secure this media coverage for Terra Nova Nurseries, and it’s just one example of many.

At ECPR, one of our goals is to actively communicate, establish and secure media relations for our clients. This includes byline articles, feature stories, press releases, brand / product mentions, photo shoots, radio and television interviews, media tours and much more. Our company thrives on gaining brand recognition for our clients, through regional, national and international media outlets and channels. With our specialty being the home, garden and design industries, ECPR has, over the years, established strong relationships with media members in these specific fields. Thus, our knowledge, in combination with our large database of editors, writers, publishers, bloggers, social media contacts, etc, ensures our clients we are supremely qualified to effectively help market products and brands to their customers or clients.

To view the thumbnails of the feature article in Indiana Gardening magazine, see below. Click on each image to enlarge it. Also, please feel free to visit our website at www.eberlycollardpr.com to learn more about our traditional public relations services as well as our social media services.

NOTE: To read the full article, follow these easy steps:
1. Select (left-click) each image one at a time; the image will appear somewhat larger on your screen.
2. Right-click on the image.
3. Last, select "View Image," and you will be able to zoom in by clicking on the image with the magnifying glass.

A New Design for Twitter

2011-12-21T10:26:00.000-05:00

Have you noticed that Twitter recently revamped its website, making it easier for new users to navigate their way through the site? The previous, rudimentary design layout now features a sleek design, and makes for easy use. Each profile now presents a “Facebook” style timeline, which includes recent tweets and accessible information such as followers, images, lists, and favorite pages.

The “Home” page provides all the old features, with a few new and improved updates. For example, each tweet in the news feed can now be opened, allowing you to view the intimate details of the tweet, including those who have re-tweeted the post. Also, at the top left corner, users will see two more new features, the @Connect and #Discover tabs. The @Connect tab allows users to view all interactions, mentions, follows for an account. Thus, making it easier to communicate with and follow new and existing users. The #Discover tab enables users to view trending Twitter topics in a whole new way, based on a user’s connections, location and language.

So why the redesign? ECPR has its own take on why Twitter revamped its social networking site. The new Twitter seems to look a lot like Facebook’s Timeline. And, with other social media channels, such as LinkedIn, becoming more popular, Twitter’s redesign comes at the right time. The new design seems to entice users to “tweet” from Twitter, rather than from third-party sites like HootSuite. In addition, the new design could be related to a user’s eye movements. Twitter designers may have strategically placed items in locations where users focus their attention the most, including the top left of a page, as well as photos within tweets (which are now viewable directly in the news feed). Also, along with the new features, Twitter has launched “brand pages” for companies who are advertisers. In creating these “brand pages,” Twitter is making an effort to increase revenue through advertisers.

What do you think of the new Twitter; is it more user-friendly, or simply a way for Twitter to increase profits from advertisers? Please post your comments below, we would be happy to learn your thoughts on the new Twitter.

It’s Poinsettia Season!

2011-12-14T15:46:00.004-05:00

Poinsettias are a national phenomenon during the holiday season, but the history of these plants is not commonly known by consumers. In this blog post, the ECPR team will uncover the history of Poinsettias. Given the fact we have written about and publicized thousands of plants over the years, we thought a look at the story behind Poinsettias would be quite appropriate for our blog. We hope our friends and fans find the history of these holiday plants as fascinating as we do!

Poinsettias originate from the most southern regions of Mexico and Central America. Ancient Aztecs first discovered the plant species blooming in tropical highlands one winter, and named it Cuetlaxochitl, which means “flower that grows in residues or soil,” in the Aztec language of Nahuatl. Originally, the red leaves of Poinsettias were used to dye clothing and produce a form of cosmetics, while the milky-white sap was used to help reduce fever temperatures.

Photo courtesy of Foxcrawl.com

Poinsettias were first thought to be associated with Christmas back in 16th century Mexico. It is believed that a young girl, too poor to afford a gift for the celebration of Christ’s birthday, gathered weeds from the side of the road and placed them in front of her church altar. The crimson blossoms sprouted from the weeds into beautiful poinsettias. Later, during the 17th century, Franciscan priests, who resided near Taxco, located in the Mexican state of Guerrero, were said to have used full blooming Poinsettias as part of the nativity precession. The star-shaped leaf pattern is thought to have symbolized the Star of Bethlehem, and the red leaves were said to represent the blood sacrifice though the crucifixion of Jesus.

In 1828, Dr. Joel Roberts Poinsett, the first US Ambassador to Mexico, discovered the crimson-red plants while visiting the Taxco region. Enraptured by its beauty, Poinsett sent clippings of the plant back to his home in Charleston, SC. He then began propagating them in his greenhouses and sending samples to his friends. In 1833, German botanist, Wilenow gave the plant its botanical name of Euphorbia pulcherrima. It was in 1937 when the plant had been renamed to Poinsettia by William Hickling Prescott, wishing to honor Dr. Poinsett. Today, many professional growers cultivate Poinsettias, making them widely available to retailers and their consumers almost everywhere. Consider purchasing these beautiful plants this season for their gorgeous appeal as well as to support the growers who make them accessible.

Gearing up for the World of Concrete Show

2011-12-06T17:34:00.001-05:00

The World of Concrete show is just around the corner. Set to take place at the Las Vegas Convention Center from January 24 – 27, 2012, the show is the industry’s only annual international event dedicated to commercial concrete and masonry construction suppliers. With more than 1,300 companies exhibiting at the show, approximately 50,000 attendees will be in search of the newest products and technologies on display. Industry professionals such as commercial contractors, concrete contractors, construction managers, designers and specifiers, general contractors, masonry contractors, residential contractors, precast/prestressed producers, architects, and more will be roaming the 50,000 square-foot showroom this year.

In addition to new product displays, a number of educational seminars, demonstrations, competitions and special events will take place throughout the duration of the show. Show goers will have the opportunity to learn how to lay concrete floors, repair concrete and measure performance and productivity as well as learn about how to use social media channels to customize marketing strategies. To view the full schedule of events and seminars taking place at this year’s show, click here.

The unlimited number of networking opportunities and educational experiences enables exhibitors and industry professionals to strengthen connections and capitalize on new trends for 2012. For those of you who are attending World of Concrete, visit the show’s website at www.worldofconcrete.com for detailed show information, travel and lodging suggestions and floor plans.

Redefining Public Relations

2011-11-30T16:07:00.000-05:00

For those of you who don’t already know, The Public Relations Society of America (PRSA) has set to out to redefine the term “public relations.” The term, last updated in 1982, is significantly out-of-date. With new methods of communication and technology, public relations has evolved into more than just one-way communication. For starters, social media has become one of the most prominent tools in public relations and marketing. With channels such as Facebook, Twitter, YouTube, blogs and Flickr, companies have a way to interact and engage with consumers on a more “human” level. Thus, increasing brand personification, recognition and loyalty.

On November 21, 2011, PRSA began accepting definition suggestions from industry professionals, academics and students to help redefine public relations. For submission information, click here. Once the deadline closes (December 3, 2011), the top definitions will be chosen on December 5, and voting will begin.

In light of this opportunity to redefine the art of our profession, the ECPR team came up with our own definition as industry experts.

“Public relations is a series of strategic approaches, tactical campaigns, and disseminated messages purposed to build two-way communication that advances brand or corporate perception by key constituency groups.”

Friends and fans, tell us what public relations means to you. Do you agree with our definition? Please feel free to post your comments, ideas or questions below. We look forward to receiving constructive feedback. Also, stay tuned to our social media channels as we follow along on PRSA’s journey to redefine public relations.

Southern Living's 2012 Idea House Returns to Senoia, Georgia

2011-11-22T16:48:00.002-05:00

Returning to Senoia, Georgia, for the second time, the 2012 Southern Living Idea House will be unlike any other. Why? Because instead of the house being built from the group up, the project is set to be a renovation of a historical farmhouse.

As some of you may already know, Senoia is home to classic movies and TV shows such as Driving Miss Daisy, Fried Green Tomatoes and, most recently, AMC’s hit series, The Walking Dead. But, more importantly, Senoia is gaining momentum by striving to be an eco-friendly community. With the town’s typical southern charm in combination with sustainability efforts, Senoia is proving to be a cozy place to settle down.

The 2012 Southern Living Idea House will be a revival of an early 19th century cottage-style farmhouse. Its makeover has been masterfully designed by the noted team of architects and place makers at Historical Concepts from the neighboring town of Peachtree City. Completing the team is John Bynum Custom Homes, Inc., one of the Atlanta area’s premier custom home builders, Senoia’s Historic Development Ventures, LLC, and nationally-recognized interior design firm, Tracery Interiors.

This farmhouse revival project is expected to draw as many as 40,000 visitors from across the country, and Southern Living is scheduled to feature it the August 2012 issue. The home will be open for tours from June to December 2012, Wednesday – Saturday, 11 AM – 5 PM and Sunday 1 – 5 PM. The Idea House will be closed on Mondays and Tuesdays.

Stay tuned as we uncover more details about the 2012 Southern Living Idea House via our social media channels.

Top Interior Design Blogs

2011-11-17T15:07:00.001-05:00

No matter your level of expertise in interior design, industry professionals always need to be informed of the latest trends as well as research new and innovative ways to help clients reach interior design goals. Thus, the importance of interior design blogs has become increasingly more valuable to those in the industry. While there are many interior design blogs on the internet, the ECPR team has put together a list of five we believe you might find of interest. Each blog was selected because of its unique range of decorating tips, ideas, products, and more.

Design*Sponge

Launched in 2004 by Grace Bonney, Design*Sponge attracts a diverse demographic of readers. Currently, over 75,000 people read the blog on a daily basis; this number excludes RSS readers, Twitter and Facebook followers. As a freelance writer for top publications such as Better Homes & Gardens, InStyle and Everyday with Rachael Ray as well as having been a contributing editor for several home magazines, Grace’s experience in the industry makes Design*Sponge a credible interior design blog. In addition to sharing “Before and After” design makeovers, DIY projects and home furnishing products, Design*Sponge’s unique “Sneak Peek” series steals the show. The series of blogs are dedicated to sharing interior design styles from all over the world. No matter your client’s design preferences, design professionals can read up on regional and international trends for tips and ideas.

Freshome

Freshome is an online blog dedicated to sharing and uncovering the latest products and trends in architecture and design. With a primary focus on design inspiration, Freshome aims to give ideas on how to create beautiful, organized and healthy living spaces. Launched in 2007, Freshome has since been the “go-to” place for architects and interior designers. Blog topics range from furniture products, kitchen spaces and bathroom décor to blog posts about bedrooms, living rooms and even apartment layout ideas. Freshome is easy to navigate and provides informative information for those who want to keep up with the ever-changing world of creative design.

Apartment Therapy

Apartment Therapy is another great interior design blog. With emphasis on providing readers with the necessary tools on how to create comfortable, calm living spaces, Apartment Therapy shares basic design tips for readers. In addition to a “homepage,” Apartment Therapy also caters to regional areas across the country, such as Boston, New York, Washington DC, Chicago, Los Angeles and San Francisco. Each individual location provides decorating insights home tours, store sales and events, as well as a daily “scavenger hunt.” Essentially, the “scavenger hunt” is a way for homeowners and design professionals to learn where the best places to shop for specific home furnishings and accessories in their area. Apartment Therapy’s blog approach to interior design is certainly unique and exciting.

PadStyle

PadStyle is a décor inspiration blog for homeowners and interior designers. On average, this site reaches between 40,000 – 50,000 readers a month and appeals to a wide range of age demographics. PadStyle shares information about how to decorate indoor and outdoor spaces. We included this in our top interior design blogs for its attention to detail and informative, easy-to-understand tips and ideas. Catering towards modern and traditional design styles, PadStyle offers readers design tips for living room, dining room, bedroom, patio spaces, kitchens, and more. Additionally, PadStyle features a “shop online” store that is broken down by living space. The online store enables homeowners and interior designers to shop hassle-free with secure online ordering.

decor8

decor8 was founded and launched in 2006 by Holly Becker, an American novelist, freelance journalist and interior design consultant, who currently resides in Germany. Her passion for interior design, coupled with her love of writing, enabled her to create a reliable blog about interior decorating. decor8 is updated daily throughout the week and features inside information from professional designers, home furnishing and accessory product reviews, store and home tours, and much more. In her blog posts, Holly covers an eclectic range of topics, including decorating ideas, tips for small business owners, travel, blogging and independent design. One notable feature of decor8, is that Holly and her team offer educational courses on how to create a successful, meaningful blog site, no matter your topic.

Friends and fans, we hope you found this post about top-level interior design blogs both helpful and educational. Not only are blogs useful tools to market products and / or services, but they also allow for a more personal approach to sharing information with your audience. At ECPR, we offer services to help companies in the home, garden and design industries to create meaningful, informative blogs. Thus, allowing for our client’s current and potential customers to learn about industry-related tips, trends, news, and more. For more information about our social media services, visit our website www.eberlycollardpr.com.

One Way to Engage Customers via Facebook

2011-11-10T12:00:00.004-05:00

In recent years, Facebook has become a revolutionary marketing tool. Companies are interacting more with customers, clients and industry professionals as a means to increase sales and brand awareness. But, some companies and organizations are missing the mark by simply creating Facebook pages because their competitors do. In many of these cases, marketing managers leave their newly developed Facebook pages unattended – i.e., an attempted online conversation with no dialog. We advocate and assist clients in creating valuable content as opposed to just being on Facebook because everyone else is. By offering content with valuation, fans will come to think of a Facebook page as a go-to source of helpful insights. The likelihood of consumers or clients “liking” company pages is dependent on whether the posts featured on Facebook are relevant and interesting enough to follow and engage in.

ECPR manages several Facebook accounts, including Ligne Roset Miami, a high-end, contemporary furniture company. Our team researches and writes Facebook posts directed toward the company’s desired demographics, with an ongoing goal of interfacing with the an ever-evolving fan base. Recently, we posted a photo album called “All-White Décor,” in which we featured a selection of modern home furnishings and accessories from Ligne Roset to appeal to the company’s clientele in Miami. More importantly, the photo album is not promotional, but rather is informative and educational. The narrative and captions accompanying the album provide a look at how to create a beautiful, clean interior that focuses on a streamlined white decor. This was one in a series of how-to, captivating posts implemented consistently over time. Essentially, our post strategy helps Ligne Roset Miami create new relationships with customers and appeal to potential clients through high-quality, engaging content on Facebook. After all, no Facebook fan is interested in one-way promotional messaging alone.

Our team of social media experts are constantly researching new and interesting ways to effectively communicate though social media channels. Thus, allowing us tailor posts to our clients’ needs. For more information about our social media services for companies in the home, garden and design industries, please visit our website at www.eberlycollardpr.com.

The Ultimate Casement Window

2011-11-04T14:32:00.003-04:00

Marvin Windows and Doors, a family owned and operated business, is a premier manufacturer of made-to-order wood and clad wood windows and doors. With the success of the company’s brands and products, Marvin Windows and Doors has launched a new product, the Ultimate Casement window, as part of the Ultimate collection.

The new addition to the Ultimate collection is proving to be one of the most innovative window designs on the market for builders, remodelers, architects, and homeowners. Most uniquely, the Ultimate Casement window features a revolutionary wash mode which allows the window to be cleaned on both sides, while standing indoors. In just three simple steps, homeowners can rotate the exterior glass, saving time, money and effort. In addition to the wash mode, the Ultimate Casement window offers commercial-grade hardware, to ensure the window operates smoothly and opens easily for high-quality performance. This new casement window is available in a variety of designs and sizes. The largest size is 40” wide and 92” tall or 36” wide and 96” tall, allowing for unobstructed views and maximum fresh air.

Continuing to add to the Ultimate line, Marvin Windows and Doors has also recently introduced a retractable screen option. This creative, concealable screen glides side-to-side on a smooth track and can be stored in the window jamb when not in use. The retractable screen comes in a variety of wood species to match the interior of the window. Moreover, the screen is exclusively available in Marvin Windows and Doors’ Hi Transparency mesh. The screen’s fine mesh is made from a durable fiberglass material that is tear- and dent-resistant.

Marvin Windows and Doors’ Ultimate Casement window and retractable screen option adds a premium component to new homes and buildings on the market. Builders, architects and remodelers designing with and using these innovative products can enhance construction projects to appeal to owners. For more information on Marvin Windows and Doors and the Ultimate Casement window, visit www.marvin.com.

Amerimix Chromatics Colored Mortars

2011-10-26T13:53:00.004-04:00

Amerimix, a brand of Bonsal American (an Oldcastle company), has launched a line of colored mortars called Chromatics. The company’s brand new product line has certainly captured the attention of the ECPR team. The line includes 23 colors, available in either pre-blended Portland cement, lime and sand (AMX 405C) or pre-blended masonry cement and sand (AMX 505C). Both are factory blends engineered to provide long water retention, exceptional workability and superior bond strength over masonry substrates. The company’s pre-blended, colored mortars can be custom made to match any desired color. Amerimix colors are able to match, complement or contrast interiors and exteriors.

To ensure color accuracy, the company uses computerized color matching and verification. This unique computerized color system uses spectrophotometric technology during the batching phase, which allows company technicians to evaluate and account for color variations that always occur naturally in cement and aggregate. Having this knowledge before reaching the intended jobsite is critical, giving way to a new level of efficiency.

In addition to being color consistent, Amerimix Chromatics have other quality features. For example, high bond strength and extended mortar board life. Also, these colored mortars have increased yield, compared to typical field mixed mortars. Another advantage of Amerimix colored mortars is the fact that they are available in Types M, S and N. In combination with the features listed above, Amerimix Chromatics have the ability to reduce the amount of labor time and enhance productivity. Conveniently, the mortars have already been pre-tested to ASTM specifications.

All Amerimix mortars are engineered for load or non-load bearing construction. They are available in small or bulk bags, depending on the size of the job. Residential and commercial builders / contractors as well as distributors, if you are interested in learning more about Amerimix Colored Mortar or other Amerimix products, contact a local sales representative by clicking here. Also, visit Bonsal American’s website at www.bonsalamerican.com for information about the company’s other brands and products.

Our Client Goes Digital

2011-10-21T14:26:00.001-04:00

One of our clients, Terra Nova Nurseries, has launched new social media channels as well as a mobile site and QR Codes. With new technology on the rise, the company’s decision to launch new social media and interactive platforms was to allow information and insights to be more accessible to customers. In addition, creating multi-platforms, participatory communications with growers, retailers and consumers; and engaging with various online communities, enables Terra Nova Nurseries to better understand and reach out to more diverse demographics.

Thus, the ECPR team has been working with Terra Nova Nurseries to develop a series of channels such as Facebook, Twitter, Flickr, and a blog, all to evoke online collaboration. The company’s social media channels are designed to develop interactive relationships as tools to better assist and encourage deeper, more meaningful conversations with horticultural experts, media members and consumers.

Our work with Terra Nova Nurseries has included a new Facebook page, which is being used as a social-networking site where fans can view plant and nursery photos, and converse with Terra Nova staff members through posted comments and questions. Friends and fans can also find valuable insights like plant and collection introductions, breeding highlights, liner availability specials for growers, support content for retailers, and even how-to articles and tips for home gardeners. For more lengthy, in depth information and articles, Terra Nova Nurseries’ fans can tune into the company’s new blog. A variety of topics include a range from current plant availability, personnel bios and company news to grower tips / benefits, media coverage and trade show events. Conversely, we worked with Terra Nova Nurseries to launch a Twitter channel that features short, informative “tidbits” of news and updates for more frequent, and timely interactions. This method of communication enables staff members and those who follow the feed, to receive information “on-the-go.” In addition, a Flickr channel was created to share photos of new plants and series as well as photos from trade shows, speaking engagements and garden tours. Since Flickr is indexed in search engines, this makes finding and sourcing posted images in an organized fashion a simple task.

With the addition of Terra Nova Nurseries’ social media channels, the company has most recently set up a YouTube channel. The brand new videos, co-produced and hosted by Dan Heims, showcase information such as breeding advancements in Cyclamen, Echinacea, Sedum, Coreopsis, Penstemon, Trailing Tiarella, Trailing Heucherella, and reblooming Kniphofia. Other videos showcase the company’s prized on-site gardens and all there is to know about the Heuchera Crisp Series.

With Terra Nova Nurseries’ focus on building online engagement, QR barcodes linked to smartphone applications have also been developed. Intended to tighten the circle between plant branding and point-of-sale for retailers, the QR codes supply consumers with interactive access to plant information through their phones. The codes have been added to Terra Nova’s plant tags. Each plant variety has been assigned a QR code which has been linked to a new mobile website that mimics the company’s main site. The codes are also linked to individual online plant profile pages, making plant characteristics and growing conditions readily available for all smartphone users no matter their locations.

As we have done for Terra Nova Nurseries, ECPR offers social media services for companies desiring to develop deeper relations with their own clients and customers. With technology advancing and methods of communication changing, the need to develop social media channels has become not just an added bonus, but more of a necessity. At ECPR, we specialize in P.R. 2.0., assisting companies in creating and maintaining social media channels and traditional public relations. Our team agrees it is time for more companies to realize the importance of social media and how it can help companies grow and enter the digital world of online communication. For more information about how we can assist industry-related companies with social media channels and to learn more about P.R. 2.0., visit our website by clicking here.

Apples to Oranges; Why Consumers Buy What They Do

2011-10-12T13:34:00.000-04:00

The Produce Marketing Association’s Fresh Summit International Convention and Exposition is just around the corner. Retailers, suppliers, importers / exporters, wholesalers, growers, trade press, and more, will be attending this year’s show in Atlanta, Ga., from October 14-17. The show will highlight some of the newest trends in the industry as well as provide exhibitors and show goers great networking and business opportunities.

As a useful tool prior to the show, the National Grocers Association (NGA) released the 2011 Consumer Survey Report, to help industry professionals better understand consumer wants and needs. On behalf of the NGA, www.supermarketguru.com conducted a survey between November 2010 and January 2011 in which 1,718 chief household shoppers shared their supermarket purchases, experiences, eating habits, purchase influences, and nutritional concerns on www.supermarketguru.com’s online consumer panel.

To view details about the 2011 Consumer Report, visit our Facebook page by clicking here. Also, for additional information about Fresh Summit, including a full list of events taking place, visit the show’s website at www.freshsummit.com.

Note to Exhibitors: Send us your press releases regarding industry insights, new products and trends, as we will be writing a number of articles for our blog and several trade magazines following the show.

GAF, A Team of Innovators

2011-10-06T15:27:00.000-04:00

Founded in 1886, GAF has become one of North America’s largest manufacturers of commercial and residential roofing. GAF roofing products have been featured on a number of well-known and respected television programs, including CBS, Discovery Channel, Women’s Entertainment, Fox, PBS, and A&E. The company’s success is based on helping homeowners and architects choose the best roofing options as well as assist distributors and roofing contractors build business and avoid hassles.

Recently, GAF exhibited at the 2011 CONSTRUCT Show in Chicago, and part of our team interviewed company representatives on site to uncover exactly what makes their products so unique. At the show, the company showcased one of its newer products, EverGuard Extreme™ TPO. This revolutionary product is a single-ply membrane, engineered to protect roofs from extreme heat generated from solar panels as well as from highly reflective architectural structures on adjacent buildings. Regular single-ply roofing membranes are constructed from organic polymers, and over time, organic polymers are subject to damage from extreme heat, sunlight and UV. Additionally, solar panels can create heat temperatures up to 190 degrees on roof surfaces, exposing single-ply membranes to intense heat. Thus, leading to cracks in membranes as well as damage to building rooftops.

GAF’s EverGuard Extreme TPO provides a wonderful solution. Company scientists have created a new grade of TPO single-ply membrane designed to withstand extreme heat to prevent cracks and damages. EverGuard Extreme™ TPO uses proprietary stabilizers and UV absorbers to achieve weathering performance far beyond current standards. During testing phases, the company’s product far exceeded standard TPO single-ply membranes. EverGuard Extreme TPO was exposed to accelerated weathering and aging tests, the results were remarkable. The heat-aging tests were conducted at 280 degrees Fahrenheit, a temperature well beyond the most rigorous ASTM tests. The strength and durability of EverGuard Extreme TPO is through the roof, pun intended.

Needless to say, GAF’s EverGuard Extreme TPO is one of the most innovative and effective single-ply membranes available. For our trade magazine editor friends and contacts, please contact us if you have questions or interest in sharing this information with your readers. To learn more, visit the company’s website at www.gaf.com.

Color Trends for 2012

2011-10-04T11:48:00.007-04:00

The new year is approaching, and 2012’s color trends are poised to be bold and daring. From neutrals to earthy greens and brilliant oranges to calming blues, 2012’s color trends are sure to be a hit among outdoor room designers, interior designers, retailers of home products, and others.

Neutral colors are the “in” thing right now. They generate an ambiance of tranquility and serenity, for a soothing effect. As noticed at this year’s Casual Market, tan, light brown, beige, and sand colors are a huge trend among the fabrics used in many of the new casual outdoor furnishings.
Earthy greens create a feeling of enrichment and sustainability, allowing for one to connect with nature and blend with the surroundings. This spectrum of colors can add warmth and comfort to living spaces, encouraging family and friends to feel at home. For example, Pantone’s color report for 2012 says “Margarita” will be a popular color. As seen in the photo below, “Margarita” is a soft green color, ideal for adding warmth to outdoor rooms as well as interior walls in living rooms, dining rooms and bedroom spaces.
Calming blues are also in 2012’s color forecast. Inspired by rippling, dark blue waters and bright blue skies, these bold, blue hues are a designers’ dream palette. No matter the shade of blue, this primary color is a classic favorite in modern and traditional home styling. Jackie Jordan, director of color marketing for Sherwin-Williams, was a keynote speaker at this year’s Casual Market. Her presentation, sponsored by Casual Living magazine, used Sherwin-Williams’ Colormix 2012 to highlight trendy colors for the upcoming year. In her speech, Jordan mentioned one popular color trend for outdoor furniture includes blue denim fabrics.
Brilliant, juicy oranges and pinks are among 2012’s color trends. These vibrant hues aim to refresh and enliven dull living spaces. When paired with neutral colors, oranges and pinks stand out among the crowd, showing true personalities. Retailers, take note, homeowners will soon be seeking splashes of oranges, pinks and even reds on pillows; in accessories to add touches of brightness; as well as on lighting products with red accents, cording and beading.

To our friends and fans, which 2012 colors are on the top on your list?

* To enlarge, select each individual photo.

Down with Dust

2011-09-28T14:45:00.004-04:00

National Gypsum Company showcased one of its newest products at the CONSTRUCT Show this year, and it certainly caught our eye as we were scouting for trends and insights for various articles. The company’s ProForm XP® Ready Mix Joint Compound with Dust-Tech was the talk of the show. The product, recently named by Professional Remodeler as on the Top 101 products for 2011, is an all-purpose, vinyl-based joint compound specifically formulated to reduce airborne dust while sanding, and save time with quick and easy clean-up. XP Joint Compound with Dust-Tech can be used for all phases of drywall finishing, texturing, patching, and renovations.

ProForm XP® Ready Mix Joint Compound with Dust-Tech

One notable feature of the XP Joint Compound with Dust-Tech is that it reduces airborne dust by 60%, thus minimizing its impact on indoor air quality. The product also offers superior mold-resistance, and has achieved the highest mold-resistant scores on industry tests.

The product has many applications. It is designed for tape application, faster spotting, complete joint finishing of gypsum board, and can also be used to repair cracks in plastered walls, to texture surfaces, and laminate gypsum board to other surfaces. Several advantages of using the XP Joint Compound with Dust-Tech is that not only does it reduce airborne dust, it also sands without clogging sandpaper, has a low VOC content and is GREENGUARD Children and Schools Certified.

The National Gypsum Company is one of the largest gypsum board producers in the world. Based in Charlotte, N.C., the company has over 40 operating plants throughout the United States and Canada. In addition to producing gypsum board, The National Gypsum Company also produces a wide range of products such as interior finishing products and cement boards. To view the company’s full product availability, visit www.nationalgypsum.com.

Trade magazine editors, contact us with your questions and feedback.

What Twitter Topics are Buzzing in Home, Garden and Design? ECPR Examines

2011-09-20T09:08:00.004-04:00

Specializing in home, garden, design, agribusiness, and architecture / building, ECPR team members are devoted to following breaking news in these industries, as well as stories that are part of daily conversations via social media. In addition, our work for clients involves managing their presence and involvement via public relations and through social media. One tool we use to stay up-to-date about topics of relevance is the microblogging service, Twitter. As many of you know, Twitter instantly connects users to what's most important to them—friends, experts, business professionals, favorite celebrities, and news. It is also a great resource for determining the latest industry trends and topics. Our team compiled a select list of what is trending on Twitter in a few of our PR specialty categories. We've also included examples of tweets that are indicative of the evolving trends.

It is important to note, our findings are based upon strategic observation and monitoring of Twitter trends. If you're interest in important and common Twitter subject-matter is peaked after reading our insights, you can follow various statistical Twitter trends at websites such as Trendsmap or Trendistic. Without further ado, here is our list of timely trends divided by category, and, as always, we welcome your comments!

Interior Design and Furniture

Ladylike Luxe – Ladylike design is in. Recently, designers and interior design magazines have been highlighting more feminine home accent ideas on Twitter, from poppy florals to hand-painted furnishings. According to current Twitter trends, design writers say this updated Victorian influence can help infuse coziness and softness into contemporary spaces.

We've seen some crafty repurposing of doilies recently and this charming pendant lamp is no exception: http://bit.ly/ruedOq
--Apartment Therapy

Outdoor Furniture

“Living Rooms” for the Great Outdoors – Forget flimsy, nylon-strap furniture on a concrete slab. Today, it's all about creating a well-designed patio that could be thought of as another room of the house. More U.S. families are investing in outdoor rooms where they can unwind amid mood lighting, water features and fully equipped kitchens. As a result, outdoor retreats have also become a hot topic in Twitter feeds as homeowners, designers and writers seek out and share ideas.

Weekly faves! Check out the outstanding #outdoor #rooms inspiring me lately! http://casasu.gr/18871182
--Casa Sugar

Garden and Landscaping

Edible Ornamentals – To maximize the space of their yards, many consumers are turning to plants that can perform double-duty: plants that are both beautiful and edible. Recent Tweets have drawn attention to frilly-leafed herbs, compact veggies and ornamental melons and peppers. Creating a kitchen garden is also economical, as food prices continue to rise.

She's all about cooking with fresh food from the garden. @DigginFood is our #blogoftheweek. Check her out:http://ow.ly/6dv1Q #gardening
--Birds and Blooms

Construction

Eco-responsibility – Green building has gone mainstream, and many products used by green builders are becoming the industry standard. In recent years, green-minded individuals in the construction industry have turned to Twitter to share resources, tools, media, and inspiring content. Some of the recent Tweets we've noticed have included solar heating, drought-tolerant landscaping and composite siding.

In Seattle, work starts on 'greenest' office building http://bit.ly/q0eZb1

--Modern Eco Homes

Stay tuned for more social media trends from the ECPR team.

Atlanta Event Captures Life after Devastation in the Gulf Coast

2011-09-16T13:55:00.000-04:00

Photo courtesy
of Emily Harris

Six years after Hurricane Katrina hit the Gulf Coast, New Orleans is still recovering from the disaster, which wiped out homes and tore apart the economy. Years later, the disastrous BP oil spill in the Gulf of Mexico cast another dark shadow over the region. The spill killed wildlife, sea life and the local bayous and swamps. This in turn impacted local fisherman living and working in the swamps. Upon visiting New Orleans for the first time after these devastations, photographer Emily Harris paid a visit to the swamps. In her series, "Marais Sombre Rouge" Harris captured the swamps using a red scale 35 mm film to portray the dark and dreary life these areas have lived through. The images are displayed in a light box installation to further illuminate the idea.

Harris' work will be displayed at the Carroll St. Café through the month of September. A reception will be held later this month on Tuesday, Sept. 27 from 8 p.m. to 10 p.m. The event is part of Atlanta Celebrates Photography, a non-profit arts organization.

Where: Carroll St. Cafe, 208 Carroll St. SE Atlanta, GA 30312
Hours: Mon, Tue, Wed, Thu, Sun: 8 a.m. to 12 a.m.
Fri, Sat: 8 a.m. to 1 a.m.
Phone: (404) 577-2700

ECPR’s Jeff and Don Travel to the CONSTRUCT Show

2011-09-16T10:17:00.000-04:00

While continuing their trade show tour in Chicago, ECPR’s Jeff and Don made their way to the CONSTRUCT Show at McCormick Place. The two-day, commercial building event presented by Hanley Wood is geared towards architects, specifiers, engineers, facility managers, building owners, general contractors, designers, and other industry-related professionals. Exhibitors at the show are showcasing revolutionary products, services and technologies ranging from building systems, roofing, lighting, and energy products to finishes, stone / tile, stairways, elevators, concrete products, and much more.

While visiting booths on the tradeshow floor, Don and Jeff stopped to watch a demonstration at National Gypsum’s exhibit. Mundise Mortimer, LEED AP, Manager Technical Marketing, presented a demonstration of the company’s Gold Bond Brand eXP line of products. The line features several products such as the Gold Bond eXP Tile Backer; Gold Bond eXP Extended Exposure Shaftliner; Gold Bond eXP Extended Exposure Sheathing; and the Gold Bond eXP Extended Exposure Interior Extreme.

In addition to touring the tradeshow for new, ground-breaking products, Jeff and Don have been attending a selection of educational seminars. As seen in the photo above, the pair sat in on the High-Performance, Continuously- Insulated Rain Screen Wall Systems seminar presented by Dow and Knight Wall Systems.

Stay tuned for follow-up details and articles for both the CONSTRUCT show and Casual Market soon.

Enlarge the photos by selecting each individual photo.

Casual Market Kicks Off

2011-09-13T16:13:00.000-04:00

ECPR’s Don and Jeff are in the Windy City for this year’s International Casual Furniture and Accessories Market. The pair have been scoping out the newest, most innovative outdoor designs and products in the temporaries and permanent showrooms. With over 250 exhibitors at the show, products range from manufacturers of outdoor accessories, hearth and heating products, outdoor lighting, shade systems, outdoor furniture collections, and more.

Jeff and Don have been exploring featured areas such as The Garden Accessories Courtyard. With 10,000 square feet of space, this courtyard features beautiful accessories such as pillows, rugs, pottery, lighting, and tabletop products for outdoor living areas. Additionally, they stopped by the New Product Gallery. The gallery is designed to present a comprehensive overview of new casual furniture and outdoor accessory trends for 2012. Here, Casual Market show-goers are viewing the latest designs, color and fabric trends, innovative accessories, and much more.

To enlarge the images, select each individual photo.

The Garden Accessories Courtyard

Jeff Collard in the New Products Display

Terra Nova Nurseries Featured in Pennsylvania Gardener

2011-09-08T11:24:00.003-04:00

Our client Terra Nova Nurseries was recently featured in the September / October issue of Pennsylvania Gardener. The article entitled “Sustainability: Right Plant, Right Place,” written by Maria Zampini, educates readers on how to plant sustainable gardens. Essentially, a sustainable garden requires little or no maintenance, all the while being eco-friendly. Zampini encourages gardeners to choose native, non-invasive plants that are adaptable in a range of growing conditions and can provide a healthy habitat for wildlife.

In the article, Zampini mentions that hellebores are a favorite plant choice for sustainable gardens, specifically Terra Nova Nurseries’ Winter Jewels Series including ‘Amber Gem’ and ‘Peppermint Ice’. The Hellebore Winter Jewels Series bred by Marietta O’Byrne are double flower strains featured in individual colors rather than mixes. ‘Amber Gem’ is an apricot dream. The blooms are yellow infused and blushed with red, like a ripe apricot; perhaps the rarest of colors in hellebores. This winter plant is deer resistant and shade tolerant, making it an ideal plant for a sustainable garden. ‘Peppermint Ice’ has fluffy, light pink flowers with a rim of dark pink edging; the dark pink on the back of the tepals adds to the appeal. Like ‘Amber Gem’ this plant is deer resistant, drought tolerant and performs well in shaded areas.

To read the full article about sustainable gardening in the September / October issue of Pennsylvania Gardener, see the photos included in this blog post. To enlarge the photos, simply click on each individual photo. Media members, if you’re interested in learning more about Terra Nova Nurseries’ Hellebores Winter Jewels Series for an end of the year article, please contact us by clicking here.

QR Codes, Business Information Right Here, Right Now

2011-09-07T08:43:00.000-04:00

They've been spotted on movie posters, business cards and on printed business and product collateral. Similar to Facebook URLs and websites, mobile barcodes are regularly popping up in advertisements and all manner of places where online content is desired. The widespread use of barcodes is to help satisfy consumer demand for immediate access to relevant information. No longer do consumers have to wait to get home to find specific information about products they see at retail stores. Recently, comScore, a company that measures digital marketing, found Quick Response (QR) code usage has been on the rise. In the month of June, about 14 million Americans scanned QR barcodes, which comes to a bit over 6 percent of all mobile users in the U.S.

What is a QR code?

A QR code is a 2-D barcode that can be scanned by a smart phone's camera. Once the code is scanned, it could direct users to a website, offer a coupon from a local retailer, show a movie trailer or video and just about anything else that can be linked online. Manufacturers with a lot of product information can now produce proliferate web pages in complete harmony with their product tags. QR barcodes were invented in Japan and have been actively used there for more than a decade. They are making their way throughout North America, with many furniture stores, garden centers, hardware retailers, and other home / garden outlets catching on to the craze. The barcodes look like this:

If you already have downloaded one of the available QR code reader apps to your smart phone, you can use the phone to scan the above code. In doing so, you will be directed to our website’s section regarding social media as an example. Now, imagine the barcode was printed on a tag attached to a new dining table at a home design retail store or to a plant container at a local garden center. Consumers could use their smart phones to scan the QR code, linking them directly to specific online information about the product, its various applications or uses, and related how-to or design insights – all provided to them in an instant from the brand behind the product. Now, that’s Point-of-Purchase strategy like we have never seen it!

How are mobile bar codes applied to marketing?

Mobile barcodes can be useful to businesses by connecting people with each other and to brand-related content. Because QR codes are still relatively new to the U.S., most current ads or printed collateral that contain these codes still have to explain how they work, and the steps the viewer needs to take to access the additional information. The codes can be added to print ads, posters, invites, store front displays, T-shirts, and even to the merchandise itself. The linked information can be specific to a brand or product, containing information such as product details, how-to insights, event details, contest information, customer feedback forms, and so on.

In one retail example, Pottery Barn added a QR code to its fall catalog on a page that featured the Manhattan Leather Armchair. When scanned, it directed consumers to a video that showed the history of the chair and how the designers were inspired by chairs they found in Parisian flea markets. More recently, Home Depot introduced new, interactive plant tags. Buyers can scan a QR code and get in-depth information about the plant, such as how much sun it requires, before they decide to take it home. Mobile barcodes could also be used to build communities on social media channels. For example, some businesses have generated codes that “like” the company’s Facebook page.

As with any successful campaign, a good strategy is key. QR barcodes should provide viewers with a brand experience that is dynamic, exclusive and interactive. The codes should also be easy for consumers to locate and quickly scan. And, certainly, attaining the services of an informed consultant or firm helps create a synergistic approach with all facets of a marketing plan. Let us know, what are your thoughts and questions about QR codes? Do you think they have staying power? Be sure to add your comments below.

Staying up-to-date with the latest digital innovations and trends is important to us, as it helps us better serve our clients. At ECPR we specialize in PR 2.0—as we define it—the convergence of traditional public relations and modern social media networks. To learn more about our social media services, be sure to click here.

Lightweight vs. Normal Weight

2011-09-02T08:56:00.001-04:00

How do lightweight concrete blocks (CMUs) differ from normal concrete blocks? Jeff Speck, VP of Sales & Marketing for Big River Industries, the nation’s largest producer of expanded clay lightweight aggregate, sheds light during an interview featured in the April / May issue of The Concrete Producer.

In the interview, Jeff Speck talks about when to use lightweight concrete blocks and when to use normal concrete blocks. Essentially, lightweight blocks can be used at any time, with the exception of very high compressive strength requirements. Lightweight CMUs that meet the requirements of ASTM C90 have all the structural properties of normal weight load-bearing units. The next interview topic includes the comparison of performance between the two, including acoustic properties. Speck talks about the two different measures of acoustic properties, Sound Transmission Class (STC) and NRC (Noise Reduction Coefficient) in relation to wall thickness and how well a wall absorbs the sound.

Additionally, the interview covers the issue of sustainability. Because Lightweight concrete (LWC) solutions offer improved energy performance, reduced volume of materials, reduced transportation requirements, improved service life, and lower life-cycle costs, the product is more sustainable and green than normal concrete solutions. The next interview topic deals with costs. Lightweight blocks are thinner and lighter, meaning a reduced volume of materials and more efficient costs. The final interview question pertains to how internal curing improves the performance of concrete and how it relates to sustainability.

To read the full Q & A article, view the photos below. Enlarge the photos by clicking on them. Also, the online version is available at http://bit.ly/p93xl5.

Casual Market “Sneak Peek”: EcoSmart Fire

2011-08-30T14:22:00.001-04:00

EcoSmart Fire works with a number of designers to create and produce environmentally friendly fireplaces for indoor spaces as well as outdoor living areas. This year the company will be showcasing the Stix fireplace designed by Hiroshi Tsunoda at Casual Market. Now based in Barcelona, Hiroshi Tsunoda graduated from the Rhode Island School of Design, one of the top design schools in the United States. His recent works have been displayed at the Salone Satellite in Milan and at the design festival, Designersblock in London. As head of Hiroshi Tsunoda Design Studio, he aims to bring practical and functional designs to everyday consumers.

The Stix fireplace provides a contemporary twist on traditional campfires. The outdoor fireplace consists of varying-sized tubular stainless-steel “sticks” that are secured around an efficient three liter burner. Stix is powered by clean-burning, environmentally friendly bioethanol. Bioethanol or simply ethanol, is a renewable energy source produced by fermenting the sugar and starch components of plant by-products. Thus, the Stix outdoor fireplace does not produce smoke, soot or ash. This stylish, elegant fireplace creates the perfect ambiance for a cool summer evening on the beach or backyard patio. The dancing flames have the ability to captivate users for up to eight hours.

The award-winning and innovative Stix outdoor fireplace is a must see at Casual Market this year. For more information about EcoSmart Fire’s bioethanol fireplaces, visit www.ecosmartfire.com.

Casual Market “Sneak Peek”: Homecrest Outdoor Living

2011-08-24T15:09:00.000-04:00

Indoor furniture collections made for the outdoors. The new Bungalow Collection by Homecrest Outdoor Living puts a luxurious twist on outdoor living spaces. The collection features a slipcover that is applied over a custom designed and engineered aluminum frame. The seat is fitted with a foam core for durability, and then wrapped with a polyester fiber. A water-resistant ticking protects the core material.

The line includes a sofa, loveseat, chat chair, swivel rocker chat chair, and a dining Parson’s chair. The complete collection offers homeowners a stylish, sophisticated outdoor furniture seating area for everyday use or guest entertainment. Bungalow’s slipcover is offered in a large selection of washable, UV protected fabrics for carefree maintenance. Season trends and colors will come and go; with Homecrest Outdoor Living’s Bungalow Collection, homeowners simply have to change the slipcover to stay abreast of color trends!

Retailers, industry trends show dealers and customers are looking for products made in the United States. Homecrest Outdoor Living’s products are made on American soil, offering product customization, quick shipping and safety assurance. Visit the company’s booth at Casual Market to learn more about the Bungalow Collection. To view Homecrest Outdoor Living’s large selection of outdoor furniture visit www.homecrest.com.

Casual Market “Sneak Peek:” Pride Family Brands

2011-08-23T14:04:00.001-04:00

Flecks of light dotting the dark sky. Friends gathered in a circle to share highlights of their day. Nearly everyone is aware of the unique ambiance provided by a dancing flame. Not to mention, fire pits have become one of today's hottest trends in backyard recreation.

The use of outdoor fire pits has evolved as homeowners search for new ways to enhance their yards and patios. Consumers who want to maximize their time outdoors will naturally look for a way to bring warmth to their outdoor spaces. Some of today's fire pits have also come a long way from the humble, traditional wood-burning models. Designer versions, such as Pride Family Brands' Castelle fire pits, offer modern, creative and elegant options.

Casual Market-goers can learn more about Castelle fire pits by visiting Booth 1747 next month. The fire pits come in two sizes, 48-inch round and a 32-inch by 48-inch rectangular model, and are designed for weather resistance and ease of use. Both sizes include a signature hand-woven aluminum base in combination with six of Pride Family Brand's most popular cast top designs.

The bases feature a door for easy access to the propane storage area. For convenient igniting and extinguishing, the control valve is located on the outside of the base. High quality burners, rated to produce 60,000 BTUs, provide a welcome amount of warmth and ambiance. To learn more about the benefits and features of Castelle fire pits, visit www.pridefamilybrands.com. There, you can also find the latest tips and trends in the world of outdoor living from Pride Family Brand's own Resident Lifestyle Expert, Jamie Sorcher.

Casual Market “Sneak Peek”: Poly-Wood Inc.

2011-08-23T08:57:00.000-04:00

The new Euro Bistro Table from Poly-Wood, Inc. will be making an appearance at this year’s Casual Market show. Since 1990, Poly-Wood co-founders and owners Doug Rassi and Mark Phillabaum have been developing outdoor casual furniture made from plastic lumber. Poly-Wood's plastic lumber is made from high-density polyethylene (HDPE), UV-inhibited pigment systems, foaming compounds, and selected process additives. The HDPE primary raw material is derived from bottle waste, such as milk and detergent bottles or other HDPE post industrial material. Since HHPE products are made a with a single, purified polymer they have exceptional resistance to corrosion, oils and fuels as well as insects, fungi, salt spray, and much more. Thus, Poly-Wood Inc.’s outdoor furniture collections are durable, long-lasting and ideal for all-weather environments.

The Euro Bistro Table is beautifully designed and aesthetically pleasing. The table’s aluminum frame is complemented with Poly-Wood slats for a contemporary, eco-friendly design. The frame is available in three different colors while the slats are available in 13 colors. Additionally, the Euro Bistro Table comes in three heights, dining, counter or bar height. The possibilities are endless with this customizable dining set. Retailers, stop by Poly-Wood Inc.’s booth at Casual Market to learn more about the company’s eco-friendly outdoor furniture collections. Also, visit the company’s website at www.polywoodinc.com for more information.

Casual Market “Sneak Peek”: Designing Fire, Inc.

2011-08-19T10:31:00.002-04:00

Fire tables are going to be a hot new trend at this year’s Casual Market. The Oriflamme Fire Table from Designing Fire, Inc. will be one of the show’s highlights. Portable and easy to assemble, this self-contained natural gas fire table sits at coffee table height to maximize heat and seating comfort. Easily a conversation piece, the Oriflamme Fire Table is a focal point for any backyard, patio or resort setting.

Made in the U.S., the fire table provides up to 60,000 BTU’s of heat with a burn time of 10-12 hours. The flames and heat are easy to adjust and control, perfect for a cool spring evening or a cold winter night. Most notably, Designing Fire’s environmentally friendly fire table does not leave behind soot, ashes or ember. The Oriflamme Fire Table can be customized to suit buyer preferences. Available in square or round tops in granite or Tuscan, buyers have a choice of seven different burner designs and 24 colors of artistic glass for a more personal flare.

Retailers, the Oriflamme Fire Table is ideal for customers looking to add a bit of warmth and ambiance to outdoor spaces. Stop by Designing Fire’s booth at Casual Market to learn more about the company’s natural gas fire table. For additional information, visit the company’s website at www.designingfire.com.

Casual Market “Sneak Peek:” Caravita USA, Inc.

2011-08-19T09:47:00.001-04:00

With user-friendly, sophisticated technology and high-grade materials, Caravita USA, Inc. exudes shade innovation. International Casual Furniture & Accessories Market attendees can have a look at seven of the company's collections, as they exhibit for the first time this year.

Among the collection is Caravita's most innovative cantilever umbrella, Belvedere. Structural and sleek, the umbrella features a distinctive folding mechanism. Closed, it stands upright and saves space with a middle mast shape. With the smooth opening lever, the shade can be opened and closed with a single arm movement. Additionally, Belvedere can be customized with more than 200 powder finishes and hundreds of solution-dyed acrylic awning fabrics to select from.

This unique umbrella can also shift from modern to classic with a few simple design details. From a traditional design of flowing or attached valances, to venting details like wind roofs and hoods the Belvedere can be designed to fit any outdoor living space. Base and in-ground applications make umbrellas versatile by being portable or permanent.

Caravita's shades are built to last and distributed through a network of specialty retailers worldwide. Retailers, media members and outdoor space designers and can view all 7 collections of umbrellas and pavilions at this year's show. Principal Michael Caravita said he’s looking forward to meeting with existing and new retailers at Casual Market and getting a pulse on the marketplace. It will also be an opportunity to uncover new trends. One prominent trend today relates to accessories, he explained, such as heating and lighting options being incorporated into shade products.

This fall, Caravita’s 2012 catalog will be released with more images, specification details and luxury accessories. The company’s website is another excellent resource, which allows users to compare shades, view design details, find upcoming events, and more. See for yourself, at www.michaelcaravita.com.

Casual Market “Sneak Peek”: Patio Renaissance

2011-08-18T16:08:00.002-04:00

The California-based Patio Renaissance is a casual furniture manufacturer to watch. Since 2006, the company has created unique resin wicker furnishings that bring style, comfort and life together in functional and elegant products. Last September, the company opened a permanent showroom at the International Casual Furniture and Accessories Market and has already expanded its presence there in time for next month's market.

Currently, the three best-selling Patio Renaissance collections are their latest: Catalina, Monterey and Naples, which launched last year. Catalina and Monterey are deep-seating, all-weather wicker collections, while Naples features tubular aluminum frames finished to look like wood. The Catalina line includes a sectional, club chair, swivel rocker, sofa, love seat, round ottoman, and more. It also features a natural look with fibers that are textured in both shape and color.

Patio Renaissance is a relatively young company but it's already making a big impact. Gradually, the company has expanded its reach across the country and has grown from offering six furniture groups to about 20. The parent company, Sunlord Leisure Products, has been producing custom furniture out of its vast manufacturing facility in China since 1992. To learn more about Patio Renaissance products as well as the company itself, visit http://www.patiorenaissance.com/.

Casual Market “Sneak Peek”: Groovystuff

2011-08-18T09:01:00.002-04:00

Groovystuff, a wholesale manufacturer and supplier of traditional, rustic home furnishings, will be exhibiting at Casual Market in the fall. A Dallas-based company, Groovystuff is committed to sustainable manufacturing and environmental accountability. Founded in 1998 by Chris Bruning and Jeff Singleton, the company designs, produces and distributes unique reclaimed teakwood home furnishings for indoor and outdoor spaces.

This year, Groovystuff will be showcasing a new product collection from Appalachian State University student Michelle Walbert, in collaboration with Chris Bruning. The Deschutes bench, made from reclaimed teak from Thailand, was specially designed for Casual Market. Featuring large, sturdy I-beams and sustainable outdoor teak flooring, the Deschutes bench has all the appeal for a rural, country setting. The sustainable harvested teak flooring makes up the Deschutes frame and horizontal flats, while the dramatic I-beams run the length of the bench. A flat, lacquer finish softens the two-tone teak bench for an elegant, eco-friendly indoor / outdoor piece.

Targeting Generations X and Y, the Deschutes bench is one of Groovystuff’s new products for retailers. The collection aims to bridge the design trend gap between emerging young adults and established consumers. Show goers won’t want to miss out seeing this company’s booth (8-4046) at Casual Market. Visit Groovystuff’s website at www.groovystuff.com to view additional outdoor and indoor pieces.

Combos Made Easy

2011-08-17T16:07:00.001-04:00

For several years, the German flower breeder-producer, Dümmen, has taken the guesswork out of combination plantings with its RED FOX Confetti Garden. Released in 2007, and introduced to growers for the 2008 spring season, Confetti Garden products contain two or three skillfully selected varieties of up to three genera. The norm is verbena, petunia and calibrachoa. Each combination is coordinated for color, timing and growth to ensure growers can offer plants that bloom beautifully and consistently. An ongoing brand standard, Confetti Garden takes the guesswork out of creating combinations.

Beautiful and easy to grow, Purple Cleopatra blooms from May until frost.

New variety introductions and genera have helped Confetti Garden capture the interest of growers and retailers year after year. The company offers 29 different mixes in the North American market. The largest sellers are two of the original mixes, Purple Cleopatra and Hot Pink Jazz, both featuring Dummen-bred Aloha calibrachoa, Empress verbena and Sweetunia or Potunia petunias. Some of the new mixes for the 2012 growing season include Water Wonders and Elegance.

How are the mixes available to growers, you ask? RED FOX Confetti Garden products are offered in rooted or un-rooted cuttings. Rooted cuttings are prepped by Dümmen rooting station partners regionally, and then shipped to growers as Confetti Garden liners in trays. Un-rooted cuttings are shipped directly to growers who prefer rooting their own cuttings; these arrive in a “Confetti in a Box” package, with all un-rooted cuttings and tags ready for sticking.

Most of the cuttings are produced in Dümmen's owned and operated "Las Mercedes" farm in El Salvador. Dümmen USA also offers growers a True Grower Guarantee to offer more confidence in planning their seasons, something of importance in today’s economy where there is no room for error. The guarantee is notable in that it promises Confetti Garden's rooted cuttings with all three genera rooted in the delivered liner.

Water Wonders includes an elegant trio of blue, white and
pink flowers and is a new mix for the 2012 growing season.

Dümmen has built an international reputation during its 40-year history as a grower and producer of quality young plants. At the core of consumer accessibility, Confetti Garden mixes aren’t difficult to find. They can be found at many independent garden centers, general merchandisers or grocery stores that sell plants as well as mass merchant retailers. To learn more about Confetti Garden products, visit the company’s website at www.dummenusa.com.

On the Look-out for Trends, Products and News

2011-08-12T12:08:00.002-04:00

More than 1,000 vendors and the who’s who of the garden world! Where, you ask? It’s the Independent Garden Center Show in Chicago, Aug. 17-19. The 5th annual trade show for independent garden center owners and their employees draws thousands under one roof for tours, seminars, a trade show, and serious networking.

This year, attendees can look forward to the newly extended trade show hours as well as the debut of the IGC University Educational Conference— a garden center seminar program, featuring 40-plus actionable ideas for profit in seven focused tracks. Apple iPhone users will also be able to download an IGC App, which includes buying resources, a real-time floor plan and personalized conference agenda.

Growers, retailers and media members headed to the show, there’s a good chance you’ll see ECPR's own Jeff Collard. He’ll be visiting with exhibitors and industry leaders to survey the latest trends and must-have products for the 2011 gardening season. As our vice-president and co-owner, he will also be reporting his findings on new products and industry trends to our media contacts who may not be in attendance via our social media channels. So be sure to check back for updates and coverage of IGC 2011. And, if you are an exhibitor and have a new product release you’d like Jeff to consider for possible inclusion to one of our articles or social media channels, you can reach him at jcollard@eberlycollardpr.com.

Casual Market “Sneak Peek”: Hearthland Products, LLC

2011-08-11T11:52:00.000-04:00

Casual Market show goers, in the market for outdoor grills this year? Stop by Hearthland Products’ booth (8-3018) to see the company’s new line of Memphis Grills. Hearthland Products’ core company values include product innovation, high-quality craftsmanship and customer service satisfaction. The company’s environmentally friendly products such as the stainless-steel Memphis 3-in-1 Outdoor Cooking Centers are sure to make a positive impact at this year’s show.

Memphis 3-in-1 Outdoor Cooking Centers have a one-touch digital Intelligent Temperature Control (ITC) which automatically sets and maintains precise temperatures from 180 to 650 degrees. This grill is perfect for year-round grilling; smoking up to 48 hours unattended; and cooking flavorful, juicy meats. Additionally, a meat probe was added this year to further enhance grilling convenience. The probe can simply be inserted into meat, and set to the desired internal temperature. Thus, the grill will automatically reduce to a warm holding temperature when the meat has reached the intended temperature.

Hearthland Products’ award-winning Memphis 3-in-1 Outdoor Cooking Centers are designed to recreate a natural wood-fired flavor. The ITC automatically controls the fuel of 100% natural wood pellets to produce savory BBQ flavors. Uniquely, the grill is ideal for searing, baking, roasting and smoking.

The dual-walled, sealed cooking chamber and convection cooking system is a must see. To learn more about Memphis 3-in-1 Outdoor Cooking Centers, visit Hearthland Products’ website at www.memphisgrills.com.

Casual Market “Sneak Peek”: la-Fête, The Scene Outdoors

2011-08-11T09:27:00.001-04:00

California manufacturing company, la-Fête, The Scene Outdoors, specializes in modern outdoor furniture. Most known for its strikingly unique structural designs and lightweight, weatherproof materials, la-Fête, The Scene Outdoors designs and creates ultra sleek outdoor furniture for lounges, resorts, decks, roof gardens, spas, clubs, and pool-sides. The distinctive, ergonomic designs feature recyclable materials to support the sustainability movement.

la-Fête, The Scene Outdoors’ newest product, the POD, will be showcased at Casual Market. The POD’s modern, circular shape is definitely an impressive piece. Its dramatic shape offers a cocoon-like setting, ideal for solitary confinement or a cozy, romantic place for two. The POD can be used in tandem with additional designs in the modular collection or as a bold statement piece. Made from strong structural foam combined with comfortable cushioning foam encased with a waterproof membrane, the POD comes with a protective, all-weather cover.

Retailers and designers looking for contemporary outdoor styling for hospitality or residential customers, stop by la-Fête, The Scene Outdoors’ booth at Casual Market this fall. Visit the company’s website at www.lafetedesigns.com to learn more about the POD and additional products in the modular collection.

Casual Market “Sneak Peek”: Flexible Storage Group

2011-08-10T14:39:00.000-04:00

The Flexible Storage Group will be introducing the company’s revolutionary Duck Covers at Casual Market this fall. The innovative line of outdoor and patio furniture covers prevents pools of water and debris from forming on the surfaces. The hidden secret, the Duck Dome. The patented Duck Dome is an integrated air bag which aids in reducing the contact between the cover and furniture. Essentially, the dome enables air to circulate freely around the furniture by elevating the cover, preventing mold and mildew from forming.

Instead of using the traditional polyester fabric to create the covers, Flexible Storage Group’s Duck Covers are made from an inventive multi-layered, non-woven fabric. Moreover, the Duck Covers are waterproof, lightweight, breathable, eco-friendly, and fade resistant. Additionally, to ensure furniture is well protected, the Duck Dome airbag is held in place with four nylon tie-down ropes to secure the dome before the cover is placed on top.

Duck Domes come standard with all Duck Covers. The domes inflate in 90 seconds or less with the company’s handheld, rechargeable inflator. Flexible Storage Group’s Duck Covers are designed to cover a variety of outdoor furniture pieces. From tables and chairs to grills and lounge chairs, no piece will be subjected to outdoor weathering!

Retailers, this product is a homeowner’s dream. Be sure to visit Flexible Storage Group’s booth (8-1073) at Casual Market. To learn more about the Duck Covers and Duck Domes, visit the company’s website at www.flexiblesg.com.

Casual Market “Sneak Peek:” Seasonal Living

2011-08-10T13:15:00.002-04:00

Part of Seasonal Living’s ethos is “never follow the crowd.” The Austin-based boutique pushes itself to design and source collections that push prevailing definitions of design and mass-market product offerings. As a result, they’ve been able to develop fresh and cutting-edge indoor/outdoor furniture and decorative accessories that consumers crave.

Next month, the company will unveil the Halo collection, designed by Louis A. Lara, at Chicago's Casual Market. This is the first collaboration between the award-winning Seasonal Living and the renowned designer. The outcome is bold works of utilitarian art. According to Gary Pettitt, owner and director of design for Seasonal Living, the innovative Halo collection is unlike anything already in the marketplace and is at home in both residential and commercial environments, both indoors and outdoors.

The Halo collection is comprised of a floating woven backrest that appears to hover like a halo around a simple upholstered seat. All are supported by stainless steel legs complemented by a loose pillow for lumbar support that can be in the same or a different color than the seat. Halo is available in a wide variety of unique synthetic woven fabrics and colors. The collection includes a lounge chair, loveseat, sofa, and various ottomans. The ottomans feature a unique flip-top design that allows them to be easily converted into low tables. Visit www.seasonalliving.com to learn more about the Halo collection and to see it in-person, stop by booth #8-4030 at Casual Market.

Casual Market “Sneak Peak:” Oxford Garden

2011-08-10T09:57:00.002-04:00

Traditional style meets unique modern flair in the new Torbay outdoor collection from Oxford Garden. The family-operated company, known for its clean, timeless outdoor furniture designs, will feature Torbay as well as several additional new products at Casual Market Sept. 12-15. Torbay is a sturdy, all-weather resin wicker collection, designed to fit all Oxford Garden tables. Available in an antique finish, the collection also features a powder-coated frame and a sculpted back for extra comfort.

With the introduction of a new 6-foot bench, Oxford Garden is also adding to its Classic collection, which includes furnishings designed with straight lines for a traditional feel. Built to last, the bench is handcrafted from shorea, a tropical hard wood that is comparable to teak, that resists rot and bug infestation. The deep seat and ergonomically curved seat enhances comfort. Retailers and media members, to see more photos of Oxford Garden's new products for 2012, visit the company’s Facebook page at http://www.facebook.com/oxfordgarden?sk=wall/.You can also find additional information on the website at http://www.oxfordgarden.com/.

Casual Market “Sneak Peek”: Protégé Casual

2011-08-05T17:04:00.001-04:00

Protégé Casual will be exhibiting at Casual Market this year. The company’s collection of outdoor casual furniture embodies cutting-edge, fashion-forward designs with an emphasis on quality craftsmanship. In addition, Protégé Casual’s wide variety of outdoor furniture lines focuses on comfort and ergonomics. With over 1 million square feet of manufacturing space, Protégé Casual designs and creates outdoor furniture using new age equipment as well as applying century-old hand techniques. The company’s outdoor collections offer retail partners high-quality products at a great value.

The new Tuscan Collection from Protégé Casual incorporates attributes from upcoming industry trends. The simplistic design and comfort focus of this beautiful cast aluminum Mediterranean style collection would make a wonderful addition to any residential or commercial outdoor space. While both dining and deep-seating are available with Tuscan, the breadth of tables and variety of full cast aluminum fire-pits puts this collection on the top of the list. Additionally, Protégé Casual also offers a selection of stylish cushions to complete the look.

Retailers and media members, stop by Protégé Casual’s booth (7-8120) at the show to catch a glimpse of the company’s new Tuscan Collection. For more information about Protégé Casual, visit www.protegecasual.com.

Casual Market “Sneak Peek:” Dimension One Spas

2011-08-03T14:44:00.001-04:00

Play. Heal. Relax. That's the simple philosophy behind Dimension One Spas, a world-renowned manufacturer of hot tubs and swim spas. The company announced it will feature its new line of home spas at Casual Market next month, which are inspired by the four elements of fire, water, air, and earth. Editors of spa, pool and outdoor space magazines, this Sneak Peek is sure to catch your attention, and rightfully so.

A portable and completely customizable line of spas, Elemental is a fantastic amalgamation of design and functionality. Constructed from water-based, eco-friendly materials, the spas are available in a plethora of colors including Snow, Moss and Canyon, as well as a "design-your-own" white Canvas model. The two-seat tubs were created with materials and textures to fit virtually any outdoor space. With a width of 32 inches and a dry weight of only 350 pounds, Elemental fits through a standard doorway, plugs into a 120 V outlet, and is as much at home on apartment patios and balconies as it is in expansive outdoor rooms.

Each spa also comes with an easy-to-use matching cover, aluminum bases and accent pieces and is equipped with high-efficiency LED exterior lights. To learn more about Elemental, as well as the company's other innovative product lines, visit www.d1spas.com.

Casual Market “Sneak Peek:” Kingsley-Bate

2011-08-03T12:08:00.001-04:00

Bringing out the wicker is a basic rite of summer, and next month, Casual Market-goers can see the latest armchair introduction from Kingsley-Bate's Westport collection. Accented by solid teak rails, the Westport dining armchair is hand-woven and composed of all-weather wicker around a powder-coated aluminum frame, ensuring it can hold up to the elements.

The design allows the chair to complement any of Kingsley-Bate's teak dining tables. It also coordinates beautifully with several other pieces offered in the Westport line, including a sectional sofa, chaise, coffee table, and a deep seating lounge chair with an ottoman. A required cushion (not shown) is sold separately and made with durable Sunbrella® or Outdura® fabric.

The Westport dining chair is stocked in sea salt wicker, but available by special order in natural brown, textured charcoal and black. To learn more about Kingsley-Bate, one of America's leading manufacturers of outdoor teak furniture and accessories, be sure to visit www.kingsleybate.com.

Casual Market “Sneak Peek:” Padma’s Plantation

2011-08-03T10:33:00.000-04:00

Padma's Plantation, founded in 1997, is known for its use of natural materials such as rattan, wicker, seagrass, and rattan peel. Headquartered in a 42,000 square foot warehouse in Batavia, Ill., the firm consistently offers cutting-edge designs that call to mind a relaxed island vacation, the sophisticated yet earthy décor of a plantation in British Colonial West Indies, and the casual ambience of Latin America.

This September, the company will introduce a new outdoor line at Casual Market that follows a growing trend of durable, stone-like materials used in outdoor furniture. The Outdoor Concave Collection is crafted of sturdy glass-fiber reinforced concrete that will outlast traditional cast concrete at nearly half the weight. The collection pairs an old world feel with simple, architecturally-inspired shapes.

Family owned and operated, Padma's Plantation focuses on quality and affordability. The company’s designs can be found in giftware, home décor, furniture and garden stores, and major retailers such as R.C. Wiley, Robb & Stucky and Jordan's. For more information about the company and the new Outdoor Concave Collection, be sure to visit www.padmasplantation.com. And, for designers and retailers headed to Casual Market, be sure to see Padma’s Plantation in showroom 15-117 and ask the staff there more about their lines.

Casual Market “Sneak Peek”: Ratana Home and Floral

2011-08-02T17:06:00.001-04:00

Ratana Home and Floral is bringing a new flare to this year’s Casual Market, the Casablanca Collection. The company, founded in 1980, offers customers an impressive array of unique and timeless outdoor furniture designs. Ratana Home and Floral’s casual furniture collections range from traditional, transitional and contemporary designs to match individual homeowners’ outdoor design styles. In addition, Ratana Home and Floral strives to design and create environmentally friendly products in order to conserve the global ecosystem. All resins and aluminum frames are 100% recyclable and non-toxic chemicals are used during the powder-coating process.

The Casablanca Collection is a design of simplicity and clarity. Crafted from all-weather graphite with black color “Sunloom” resin and hand woven over an aluminum frame, this outdoor furniture set is a must see at this year’s Casual Market. To learn more about the Ratana Home and Floral’s sustainability efforts or the Casablanca Collection, visit the company’s website at www.ratana.com.

Casual Market “Sneak Peek”: Gensun Casual Living

2011-08-02T14:12:00.005-04:00

In 2010, Gensun Casual Living, a family owned company, earned the Manufacturer Leadership Award for cast aluminum products. The company produces high-quality, highly-detailed affordable outdoor furniture for residential and commercial outdoor spaces. Most of the collections from Gensun Casual Living are crafted from cast aluminum or cast and extruded aluminum available in cushion, sling or outdoor wicker. Each product comes with a 15-year residential and 5-year commercial warranty.

This year, Gensun Casual Living will be exhibiting at Casual Market. The company will debut a new and exciting product, the Lotus Café Chair. The design features a contemporary rendition of traditional floral detailed furnishings. The stackable Lotus Café chair was designed to reflect modern style floral patterns and jewelry designs.

Designers and retailers, if you’re attending Casual Market stop by Gensun Casual Living’s showroom (16 – 116) to view the company’s new Lotus Café Chair as well as other outdoor furniture designs. For additional information about Gensun Casual Living, visit www.gensuncasual.com.

Casual Market “Sneak Peek”: OW Lee

2011-07-29T14:52:00.005-04:00

OW Lee was established in Pasadena, California, by Oddist W. Lee in 1947 as a wrought-iron gate manufacturer for luxurious estates in Southern California. Due to an increase of requests for outdoor, high-end patio furniture, Oddist shifted focus solely to designing and selling outdoor furniture. Since Oddist’s retirement, his son Bob and Bob’s wife Beverly have established OW Lee as a reputable casual furniture manufacturer. In 2008, Bob and Beverly Lee received the Lifetime Achievement Award from the International Casual Furnishings Association. Now, the third generation of Oddist’s has continued the tradition. This year, OW Lee will be showcasing the company’s new Tamarack Collection of outdoor furniture at Casual Market.

The Tamarack Collection, designed by Paul Rogers, would make a perfect addition to any outdoor space and can be enjoyed all year round. The collection features rounded edge tubing which gives the lines a softer, more luxurious look and feel. While the table frame is made from 100% aluminum, the large-scale, deep-seating pieces feature plush cushions, making the Tamarack Collection stylish and comfortable. The new, American-made line is comprised of a club chair, swivel rocker club chair, ottoman, chaise lounge and two-seat and three-seat sofas.

To learn more about OW Lee visit the company’s website at www.owlee.com. Designers and retailers, this outdoor furniture collection is a must see at Casual Market.

Casual Market “Sneak Peek”: Highwood USA

2011-07-28T11:08:00.002-04:00

Founded in 2003, Highwood USA is one of the leaders in producing premium synthetic products. The company strives to create high-quality products that mimic nature’s finest materials but require very little maintenance. Highwood USA's synthetic wood is weather-resistant, long-lasting and durable, yet gives off the appearance of real wood. This year, Highwood USA will be showcasing the company’s synthetic wood outdoor furniture including the Adirondack Collection as well as a brand new product, the laptop tray at Casual Market.

Adirondack chairs were first designed in 1903 by Thomas Lee. While vacationing in the Adirondack Mountains in Westport, NY, Lee created the outdoor chairs for his summer vacation home to enjoy the breathtaking mountain views. The original design had a straight back and seat, which were set at a slant to sit better on steep mountain inclines. The chair also featured wide armrests, which became a trademark of the Adirondack chair. Today’s Adirondack chairs feature round backs and contoured seats, such as the collection from Highwood USA. The Adirondack Collection features pieces handcrafted here in the United States available in a natural toffee color or crisp white finish.

Making its debut at Casual Market, Highwood USA’s brand new laptop tray is the perfect supplement to the already popular Adirondack chairs. The tray, also made of durable synthetic wood, is a wonderful accessory for consumers who enjoy working outdoors. Additionally, the laptop tray can be used for outdoor picnic lunches, sunset dinners or just for resting items on such as books. The versatile laptop tray and Adirondack chairs from Highwood USA are a must see at the market. To learn more about the company or to view more great outdoor products from Highwood USA, visit www.highwood-USA.com.

Drumroll, Please…

2011-07-27T11:40:00.000-04:00

In May, we challenged our blog readers to vote for their picks of the “best” products from the 2011 National Hardware Show in Las Vegas. Many rallied behind their favorites, all stemming from the many companies we interviewed and featured this year as part of ECPR’s National Hardware Show “Best of Show” Series. From a durable self-propelled mower to unique home cleaning products – and everything in between – each of the "Best of Show" contenders was a stand-out in Las Vegas this year. With the votes tallied, there was room for just one top placement winner in the series, The Solar Attic Fan. The fan is a revolutionary product designed to reduce heat build-up in attics during the hot summer months and remove moisture during winter. Also notable is the Solar Controller, an accessory to the Solar Attic Fan, which allows users to take easy control of the unit.

The entire ECPR team would like to thank all companies who submitted their products to be considered for our "Best of Show" series. We were honored to be a part of the National Hardware Show and look forward to working with the show's management team and exhibitors again next year. In case you missed the show, be sure to read our show recap, "National Hardware Show Yields Attention-Grabbing New Products and Revealing Industry Trends".

OFA: The Business of Color

2011-07-22T12:05:00.001-04:00

Sore, tired feet? Who cares! This year’s OFA Short Course was one for the ages. Retailers, growers and media members swarmed the Columbus Convention Center, all in hot pursuit of the next greatest product.

This year’s show, “The Business of Color,” featured a colorful array of plants, containers, industry products, and services. Nearly 600 companies exhibited at the show, while over 130 educational sessions, workshops, interactive activities, and networking events took place throughout the duration of the show.

One of the highlights of the show was having the opportunity to interact with our client Terra Nova Nurseries and several high-profile editors in the horticulture industry. Editors from GIE Media, Scranton Gillette Communications, Meister Media, and Better Homes & Gardens stopped by the booth to see Terra Nova Nurseries’ brand new plants. Additionally, stemming from a trade show press campaign by our team, well-known publisher GIE Media, produced a video about Terra Nova Nurseries at the show. Sales representative Larry Finley was interviewed on camera by Kelli Rodda, editor of Nursery Management magazine, about the company’s one-of-a-kind trailing Heucherellas as well as other new plant varieties. A big thanks to all our friends in the media for taking the time to schedule booth visits with us and Terra Nova Nurseries!

Another highlight of the show was mixing and mingling with show attendees. It was exciting to see familiar faces and catch up with long time friends in the industry. From the Happy Hour party to the Meister Media Evening of Excellence, where family and friends honored the late Jack Williams, made this year’s show one of the of most memorable experiences. The horticultural industry is truly a close knit community and we’re looking forward to next year’s show!

~ Don and Dominique

Casual Market “Sneak Peek”: Black and Stone, Inc.

2011-07-20T11:09:00.002-04:00

Outdoor furniture will be taken to a new level this September during Chicago's International Casual Furniture and Accessories Market. The four-day Casual Market provides retailers with an outlet to find all things related to outdoor and casual living. It's also a chance to see the newest, most innovative products from leading manufacturers around the world and discover the latest trends in color, product design, fabric patterns, and more all under one roof. The show begins Sept. 12, but we will be writing "Sneak Peek" articles in the days and weeks leading up to the show.

Our first "Sneak Peek" looks at a fire table that isn’t tethered to a bulky propane tank or fixed gas line. Black and Stone Inc.'s newest products, the VioFlame fire tables are fueled by clean-burning bio-ethanol and are completely portable. During the last five years, the hearth industry has seen a rapid growth in appliances fueled by denatured bio-ethanol. The clear liquid used with this product doesn't emit harmful or smelly gases that need to be vented. The fire table also features a broken marble table top available in round or square shapes, while the legs are made from hardy powder-coated steel. The active yellow flame lasts for hours with a single fueling, and reflects and dances in the glass to provide a spectacular focal point for an outdoor room. When the burner is removed, the stainless bowl can double as an ice bucket for beverages. Curious to learn more? Visit www.blackandstone.com for more information.

Don't forget to check back to read more about the great products being featured at Casual Market this year. Also, take a look at our Casual Market overview, "Defining the Trends in Outdoor Living."

15 New Plants Worth Your Attention

2011-07-12T10:47:00.003-04:00

Crocosmia Twilight Fairy Crimson

Much like the latest iPad, Kindle and other gadget releases from electronics companies, the plant industry has its own new and breakthrough introductions each year. One plant series that is sure to make a notable debut at the OFA Short Course in Columbus, Ohio this week is Crocosmia Twilight Fairy ™ by trusted breeder and grower, Terra Nova Nurseries. The series consists of two new plants to date, boasting bronze-colored foliage and hot-colored flowers on short, well-branched spikes. These new compact plants come in two beautiful and vibrant colors, crimson red (Crimson) and bright yellow-orange (Gold). Crocosmia Twilight Fairy™ Series can be used in containers, mixed beds, fronts of borders, and in small gardens to attract hummingbirds and butterflies.

Crocosmia Twilight Fairy Gold

Terra Nova Nurseries is showcasing a total of 15 new plants at OFA, which is considered one of the largest and most important events in the horticulture industry. The new releases include Agastache 'Blue Boa,' Crocosmia Twilight Fairy,™ Crimson, Crocosmia Twilight Fairy™ Gold, Geum ‘Firestorm,’ Echinacea ‘Leilani,’ Helleborus ‘Rose Quartz,’ Heuchera ‘Cajun Fire,’ Heuchera ‘Creole Nights,’ Heuchera ‘Delta Dawn,’ Heuchera ‘Spellbound,' Heucherella ‘Solar Eclipse,’ Heucherella ‘Sunrise Falls,’ Kniphofia ‘Redhot Popsicle,' Polygonatum ‘Double Stuff' and Rudbeckia ‘Little Henry.’ To learn more about the exciting new selections from Terra Nova Nurseries, visit their website at www.terranovanurseries.com.

Father / Daughter Design Duo

2011-07-06T15:44:00.000-04:00

Englishman’s Fine Furnishings is an Atlanta-based furniture design and kitchen design / build company with a 9,300-square-foot showroom at AmericasMart Atlanta, a large retail store in Smyrna, GA as well as a showroom in Charlotte, NC. The company’s father / daughter design team of Mike Howarth and Anita Vreeland makes for a unique amalgamation. Their combined design / build expertise and knowledge about the furniture and kitchen industries allows them to easily collaborate on designing custom furnishings, from creating impressive tables for clients’ dining rooms to hand-crafting entirely new kitchens or bedrooms.

When Mike Howarth, president and owner, decided to move from London to Atlanta years ago to extend his business and work to the United States, it was partly due to the fact the South offered special business opportunities other regions could not provide. Mike also knew that many southerners love the English style for home design, given its reminiscence of the Old South in many ways. Since then, Englishman's Fine Furnishings has evolved into a thriving family and corporate business.

Whether you’re a local Atlanta resident, live in Charlotte or just passing through the area, be sure to stop by one of Englishman’s Fine Furnishings’ showroom locations to visit with Mike and Anita and to see the company’s remarkable hand-crafted furniture pieces and kitchen designs. For additional information or showroom directions and hours, visit the company’s website at www.englishmansfurniture.com.

Defining the Trends in Outdoor Living

2011-06-29T09:08:00.004-04:00

It is that time of year again for our team at Eberly & Collard Public Relations to start preparing for the International Casual Furniture & Accessories Market (ICFA) in Chicago, IL. Held from September 12-15, Casual Market offers the most complete range of collections in new outdoor furniture, accessories and trends for outdoor living. Simply put, it is the market where the emerging design styles set the pace for defining outdoor living trends.

The management company for the market is MMPI, the world’s leading owner and operator of showroom buildings and trade show facilities. Our alliance with MMPI is to cover select products and innovative trends, as introduced or launched by some of the showroom owners and exhibitors who will participate. We will be writing pre-show “Sneak Peeks” and publishing them on our blog for attendees and members of the media. Many of our media contacts have requested this resource, as is our norm, so we are looking forward to reporting helpful information about our clients and many others in the industry.

Keep checking our blog later this month and during August for an ongoing series of product “Sneak Peeks” and for information released from MMPI about the market event leading up to September 12. Also, follow us on Twitter during the market, as we’ll be tweeting about products and trends from the Casual Market. Here are our social media channels:

• Blog: http://www.eberlycollardpr.blogspot.com/
• Facebook Fanpage: http://tinyurl.com/ECPR-Facebook
• Twitter: http://twitter.com/eberlycollardpr
• Flickr photo pages: http://tinyurl.com/ECPR-Flickr

Members of the media whom may not yet have tapped into this resource, contact us if you would like to receive special articles, product profiles, photos, etc. directly.

Showroom owners and exhibitors, look in your exhibitor information from MMPI for instructions about submitting your press releases and photos to us prior to July 25.

Looking forward to seeing everyone in Chicago!

~ ECPR team

Call for Construction / Building Industry Experts

2011-06-28T12:39:00.002-04:00

As the Construction / Building Industry continues to grow its way back to a place of prosperity, staying on top of the latest technologies, products and services is key to success. A combination of reading industry trade publications and attending important tradeshows / symposiums is a means to viable information that can lead to network-based sales and ongoing education. Conversely, being quoted in important industry magazines or on applicable blogs is a direct path to branding.

Since we write for a number of Home, Garden, Design, Agribusiness, and Construction trade publications, our staff is planning to write a trends article series stemming from a few key residential and commercial building events. In doing so, of course, we will feature and quote our firm’s applicable PR clients. But, we are seeking additional industry sources who can also offer specialized trade information and quotes for our articles.

Our blog readers know that one of our areas of concentration is that of the Construction / Building Industry. Part of our firm’s service model is relative to public / media relations and social media for builders, engineers, and building product manufacturers. In managing PR and social media for clients in the industry, we help them position their companies as professional resources- putting forth their business stories, project case-studies, unique selling propositions, and expert personnel. But, our work is not publicity alone. We additionally serve as writers for over 150 publications each year, some of which are Building / Construction trade magazines and websites.

The ECPR team’s specialty in the field has allowed us to author many byline articles for select industry publications over the years, and we consider it a true honor to contribute in this way. Many of you already know our team writes magazine articles including trade show product and trend reviews, building project case-studies, engineering specification profiles, and Q&As with top industry authorities. We also write similar narratives for our blog, linking the content to a mix of online forums belonging to trade magazines, association websites, organizational groups’ e-newsletters, and other channels of interest.

As we gear up for the CONSTRUCT trade event, set to take place Sept. 13-16, in Chicago, we are opening the opportunity for industry leaders to be quoted in one or more of our pending articles. Stemming from the event, we will be featuring trend insights from several industry experts and analysts. If your company has uncovered or is addressing industry trends in some way, contact us and we will consider your CEO or other management leader for one of our summer or fall season article interviews. And, by the way, there is no obligation or cost if you are quoted in one of our narratives. If you are chosen for inclusion to the article series, we will schedule the interview with you by phone prior to, or in person at, the CONSTRUCT tradeshow event and 55th annual convention. Email Don Eberly at deberly@eberlycollardpr.com with your request to be included along with a brief description of one or more industry trends about which your company could be quoted. We look forward to your submissions.

~ ECPR Team

Uttermost experts reveal latest home design trends

2011-06-24T10:04:00.000-04:00

Curious about what’s new on the home front? Whether you work in interior design, own or buy for retail stores, or are the editor of a magazine, we know staying on top of the latest industry trends is key to your work and success.

The ECPR team recently had a chance to sit down with the owner of Uttermost to learn the company’s take on the latest trends in the home design industry. For years, Uttermost’s team of designers has travelled the world looking for that “it” factor which finds its way into home design, paint colors and fabrics. The Virginia-based company then links the trends they unearth to the furnishings and accessories they create. Read our article of trends and techniques Uttermost leadership says will be at the height of decorating fashion this season and beyond.

Timelessness
As any designer will tell you, some décor products have staying power while others can fade fast. A surefire classic is often rooted in traditional design style. But, rather than an exact replica, the new silhouette is updated for modern-day purposes by way of pattern, scale or color. One example is the Uttermost Civitella lamp, with crackled blue ceramic, sandstone undertones and antiqued silver details. A common thread among classics like this is understated elegance, and like grandma’s pearl necklace, it never goes out of style.

Earth Tones
Earth tones will take prominence this season, after the bolder hues of recent years. Beige, greens, blues or light browns are the shades that seem to yield comfort, warmth and an inviting place. Consider the Uttermost Camber photo frames, complete with a champagne silver finish. Warm colors, such as Camber’s black and caramel undertones, add to the serenity of the space. It’s also important to note, designing with earthy shades doesn’t mean banishing bright colors completely. A few splashes of color, such as an accent wall or a bright accessory, add some extra eye appeal.

Make it Big
It may have started a few years ago with Philippe Starck’s bath-sized plant pots, some design writers speculate. But whatever the origin, overscaling objects has really taken off this year. Buying big can add drama and interest to a room, such as the Uttermost Hotel du Vieux Quartier clock, with a striking weathered clock face and cast brass outer details. Additionally, for rooms with tall walls and high ceilings, large-scale accessories can also bring a good balance to the space.

To read more designer tips from Uttermost, including ideas for wall décor, lamps and lighting fixtures, click here.

Steel Imports on the Rise

2011-06-24T09:21:00.001-04:00

Based on preliminary statistics from the U.S Census Bureau, the American Iron and Steel Institute has reported steel importation has risen six percent. The report went public on June 21, stating the U.S. imported 2,692,000 net tons (NT) of steel in May, including 1,838,000 NT of finished steel. Indicating, in part, a boost in construction, the largest steel imports came ashore from South Korea, Japan, China, Germany and Turkey. Several key finished steel products with dramatic import increases include: wire rod, plates in coils, oils country goods and heavy structural shapes. To read the full article from Aggregates Manager and to view the report from the American Iron and Steel Institute, visit http://bit.ly/kITQeJ.

Paint it Pastel

2011-06-16T16:52:00.000-04:00

Remember those pastel drawings you made as a kid? Whether it was a landscape scene or your favorite cartoon character, those chalk-like crayons always imparted a beautiful, soft and dreamy effect. According to Traditional Home Magazine, pastel shades can also bring a unique beauty to interiors, if done correctly. Barely-there hues can also serenely set off furnishings and architectural details. Click here to see how designers used pastels to make a dynamic statement in three showhouse rooms.

Linnaeus Teaching Garden Celebrates 5th Anniversary with Dan Heims

2011-06-14T16:21:00.000-04:00

As a heat wave moved through Tulsa, Okla. this month, renowned horticulturist Dan Heims provided locals with refreshing insights into one of his favorite topics: Perennials.

Heims, a noted plant breeder, author and co-owner of Terra Nova Nurseries, lectured for a standing-room only crowd at the Linnaeus Teaching Garden 5th anniversary celebration in Tulsa June 4. After having hunted the globe for new perennials and plant species as well as co-owning one of the world’s top breeding labs, Heims gave the more than 350 attendees a humorous and informative look at the “World’s Greatest Perennials.” According to staff, it was the highest attended lecture the garden has ever hosted. Click the slideshow to view some of the event highlights. And, if you are interested in having Heims speak at your event or be a guest expert on your television or radio show, shoot us an email or post your comments here.

Best of Show: National Hardware Show Part IV

2011-06-10T14:44:00.002-04:00

The National Hardware Show, which annually features more than 150 product categories, took the breath out of Las Vegas last month with an amazing overview of products. While there was no shortage of remarkable items, the ECPR team discovered a few stand-outs to share with our readers for the 2011 “Best of Show” series. Learn about two of the products that topped our list this year below and if you missed the show, scroll down the page to find our show recap entitled “National Hardware Show Yields Attention-grabbing New Products and Revealing Industry Trends”, as well as Part II and Part III of the National Hardware “Best of Show” series, where you can learn about several other show-stoppers.

WeedBlaster Pro garnered a lot of attention at last month’s National Hardware Show from retailers, trade professionals and media members’ eager to learn about a safer and easier way to tackle weed problems. The product, from Concept2Reality, Inc., offers an innovative solution to the age-old lawn care problem: How to effectively spray weeds without harming nearby flowers and plants. The WeedBlaster Pro encloses both the weed and spray inside a protective shield. Inside the eco-shield, herbicide is applied directly onto the offending weed and can’t blow back on the user or drift onto nearby plants, even on windy days. The lightweight product also features a comfortable “stand tall” design to eliminate bending and stooping—a great feature for gardeners with hand, knee or back problems. To learn more about how WeedBlaster Pro works, visit www.weedblasterpro.com.

The Amalfi Outdoor Deluxe Hanging Umbrella is a contender for “Best of Show” for good reason. From Everite, an international outdoor furniture brand of Hangzhou China Arts Industrial Corp., Ltd., this contemporary umbrella is a great device to help consumers’ stay cool as life moves outdoors this summer. The position lock system provides shade from all angles of the sun’s glare, and the durable crank glides the umbrella open and closed. Amalfi umbrellas also feature a waterproof and anti-ultraviolet 240G polyester canopy. To keep the umbrella stable in strong wind, users can fill the base with water and sand, as well as use the metal reinforcement bars with an adjusting leveler, to fit uneven ground. An innovative auto-lock system functions when the umbrella is fully opened. Launched in 2007, Everite boasts a skilled working staff, young design team and products that are modern, innovative and high quality to meet the increasing demands for stylish outdoor living. For more information about the Amalfi Outdoor Deluxe Hanging Umbrella, visit www.letright.com

Remember, you can enlarge the photos simply by clicking on them.

* To vote for your favorite "Best of Show" product, add your "Comments" below. Be sure to indicate the name of the product in your comment. At the end of our article series, the product with the most comments will be awarded the top "Best of Show" status. Voting will end by early July.

And the winner is…

2011-06-03T09:12:00.002-04:00

We know you’re all on the edge of your seats, wondering who the “Best of Show” winner is for the New York Architectural Digest Home Design Show. The wait is finally over, the votes have been tallied, and the winner is…it’s a tie! Congratulations to The Grothouse Lumber Company and Ethan Allen for receiving the most comments and votes from show attendees, exhibitors, ECPR fans and media members on our blog page.

The Grothouse Lumber Company’s award-winning designs have been featured in a number of magazines, books and on one of our staff’s favorite television shows, “This Old House”. The company is most known for crafting wood sinks, fine custom wood countertops, butcher blocks, tables, and bar tops. With company owner and founder Paul Grothouse’s extensive knowledge and background in woodworking and engineering, it is no surprise this company was one of the front runners for the “Best of Show”. Visit www.glumber.com for more information.

Ethan Allen’s five new signature lifestyles certainly made an impression on our readers and voters. The company’s new lifestyles, Romance, Modern, Vintage, Explorer, and Elegance each reflect a distinct design vision to stand apart from the crowd. Designed to help consumers choose their own interior design style preferences, Ethan Allen has created these new signature lifestyles to match various buyers’ personalities. For more information about Ethan Allen’s new signature lifestyles, visit www.ethanallen.com.

ECPR would like to thank all companies who submitted their products to be considered for the “Best of Show”. We were honored to be part of the New York Architectural Digest Home Design Show and hope to work with the show’s management team and exhibitors next year. In case you may have missed the show, be sure to read our show recap post entitled, “The Best of Beautiful Design from NYC”.

~ECPR

National Hardware Show: Best of Show Part III

2011-06-01T17:01:00.002-04:00

Continuing our “Best of Show” series from the National Hardware Show, ECPR thinks you will find the next set in the series of value and interest. Additionally, in case you were unable to attend the show, scroll down or page back to read our show recap entitled “National Hardware Show Yields Attention-grabbing New Products and Revealing Industry Trends” as well as Part II of the National Hardware Show’s “Best of Show” series.

The GreenWorks 18” 24V 2-in-1 self-propelled mower from Sunrise Global Marketing’s GreenWorks Lawn Tools Collection caught the attention of not only the ECPR team but also retailers, media members and trades people who attended the show. The mower has a durable steel cutting deck and is capable of mulching. Additionally, the 2-in-1 mower has an 18” cutting path, 7” front and rear wheels as well as an easy cam lock on the handle which allows for effortless folding and storage. According to the EPA, an estimated 54 million Americans mow their lawns every weekend, using approximately 800 million gallons of gas each year. Imagine the damage by pollution. Alternatively, the GreenWorks Collection of electric and cordless products offers an environmentally friendly and Energy Star approved substitution. GreenWorks Tools are one of the best choices in gas-free yard care. Retailers, this is an ideal product for the environmentally conscious consumer. For more information on the 18” 24V 2-in-1 self-propelled mower, visit www.greenworkstools.com.

ECPR featured Boston Warehouse in the “Sneak Peek” series for the National Hardware Show. After seeing the company’s full line of products at the show, we decided Boston Warehouse’s collection of Spotless Goddess home products is definitely a contender for the “Best of Show”. The full product line includes 120 items such as dust pans and brush sets, microfiber dusters, kitchen brushes, latex gloves, and much more. The company’s unique design twist features fun and flirty prints, patterns and colors to make every day chores and tasks more enjoyable. Spotless Goddess products are available at Bed Bath & Beyond, Meijer’s and Kirkland’s. Boston Warehouse was founded in 1974 by Peter Jenkins. Originally the company distributed European imports to U.S. retailers until Jenkins decided to create products in-house. With the success of the company’s line of Mexican and Chinese cooking collections, Boston Warehouse has since ventured out to create a variety of home and garden products. To learn more about the Spotless Goddess line or view the company’s full product catalog, visit www.bwtc.com.

The 2-IN-1 Fertilizer & Deer Repellent Kit™ from Encap, LLC is a sure way to protect beautiful gardens and landscapes from deer. The fertilizer contains miloranite, a slow release fertilizer and fortified bloodmeal, which triggers the “flight” or “escape” response in deer and other herbivores. Encap’s 2-IN-1 Fertilizer & Deer Repellent Kit™ works by taking advantage of deer and other non-predator animals’ instincts. A deer’s sense of smell is 20 times better than humans and can pick up a scent from ¼ mile away. The deer repellent kit leaves a scent that deer are afraid of so they avoid the area altogether. Retailers, to learn more about how the 2-IN-1 Fertilizer & Deer Repellent Kit works and what it can do to boost summer sales, visit Encap LLC’s website at www.encap.net.

The Solar Attic Fan from U.S Sunlight Corp is a revolutionary new product designed to reduce heat build-up in attics during the hot summer months and aids to remove moisture during the winter. The product was exhibited at the National Hardware Show in May, capturing the attention of retailers, media members, and trade professionals. The Solar Attic Fan’s commercial grade, heavy-duty construction offers 25% more power than other fans on the market. Additionally, the product allows for better circulation and improved airflow in attic spaces up to 1350 square feet. Most notably, by lowering the temperature in an attic space, a homeowner gains the ability to run the air conditioning unit less frequently. This results in lower costs and a more energy efficient way of cooling a home or office space. Also, running the Solar Attic Fan all year can reduce condensation and prevent mold growth.

The Solar Controller, which allows users to take control of the unit, is an accessory to U.S. Sunlight Corp’s Solar Attic Fan. The controller is pre-programmed to monitor the temperature and relative humidity as well as adjust the fan’s operation. The primary benefit of having the controller is genius; it enables the Solar Attic Fan to be connected to a house’s electricity source, allowing the unit to run with minimal electricity at night or when solar power is unavailable. The Solar Controller comes with a remote control, which permits the user to manually control the unit, providing obvious ease-of-use and access. To learn more about U.S Sunlight Corp’s new and innovative Solar Attic Fan and Solar Controller, visit the company’s website at www.ussunlight.com.

Keeping checking back for the next set of the “Best of Show” from our product and trend findings at the National Hardware Show. Remember, you can enlarge the photos simply by clicking on them.

* To vote for your favorite "Best of Show" product, add your "Comments" below. Be sure to indicate the name of the product in your comment. At the end of our article series, the product with the most comments will be awarded the top "Best of Show" status.

Best of Show: National Hardware Show Part II

2011-05-26T15:38:00.007-04:00

The National Hardware Show housed exhibitors from around the globe. Products from a variety of industry categories captured the attention of show attendees. ECPR had the privilege of conversing with companies and discovering new and innovative products to feature in our “Best of Show” series. For a show recap, please read the first part of the National Hardware Show “Best of Series” entitled “National Hardware Show Yields Attention-grabbing New Products and Revealing Industry Trends.” Thus, the ECPR team would like to share the second part of the “Best of Show” series with our friends and followers now.

Customers complaining of a pesky stink bug problem? Not to worry, Sterling International, Inc. has developed a solution called the RESCUE! ® Stink Bug Trap. The company unveiled this revolutionary product at the National Hardware Show, drawing in show goers to learn more about how to eliminate stink bugs outdoors and indoors. The trap works outdoors to prevent stink bugs from entering homes and businesses as well as prevent them from destroying fruit and vegetable gardens by releasing pheromone attractants which are odorless to humans. The indoor trap has a blue LED light attachment that plugs into the wall, drawing in stink bugs. Once inside the trap, the bugs become dehydrated, allowing them to be disposed of odor-free. Stink bug infestations have become a major issue in the U.S. and with the help of the RESCUE Stink Bug Trap, homeowners, farmers and businesses can rest easy. The product will be available beginning in July, to learn more about Sterling International. Inc’s Stink Bug Trap or other products, visit www.rescue.com.

South African company Terrax, exhibited at the National Hardware Show this year, showcasing the company’s new product, the Terrax-Ground Breaker. The patented reaction bar on this surface-cutting tool allows for strong impact and eliminates jarring. The Terrax-Ground Breaker can easily cut through tree roots, clay, asphalt, stone and even concrete. Most notably, along with other tools made by Terrax, the Terrax-Ground Breaker features a sliding internal weight, designed to maximize productivity by minimizing stress, discomfort and fatigue. Additionally, this innovative product prevents injuries by easing the burden of the work on the body while also increasing efficiency by digging smaller, yet deeper holes. Mass merchants and independent retailers, consider this as part of your summer inventory. For professional landscapers, maintenance teams and contractors, give your arms and back a break with this Best of Show items. The company offers a collection of tools such as the Compax Ram Attachment, Terrascoop and the Terrastamper. To learn more about Terrax tools, visit the company’s website at www.terraxtool.com.

Stay tuned for the next set of the “Best of Show” from the National Hardware Show. Remember, you can enlarge the photos simply by clicking on them.

* To vote for your favorite "Best of Show" product, add your "Comments" below. Be sure to indicate the name of the product in your comment. At the end of our article series, the product with the most comments will be awarded the top "Best of Show" status.

ECPR Welcomes New Social Media Client Ligne Roset

2011-05-24T16:07:00.006-04:00

The ECPR team is proud to announce our newest social media client, Ligne Roset. We are excited to work with the company’s New York City and Miami marketplace teams to develop new forms of interfacing and engagement with interior designers, local organizations and consumers. With social media now a top means for marketing, the New York- and Miami-based Ligne Roset retailers are advancing community and customer relations with a bold new face, via Facebook.

Ligne Roset, makers of high-quality contemporary interior furniture, is a French company with several store locations across the United States. Our goal is to help transform the current New York City and Miami Facebook pages into informative, interesting and interactive fan pages for interior designers, consumers and media members. The two markets’ Facebook walls and applications will be used to educate and enlighten fans about Ligne Roset as well as share information of value and interest. Topics will include interior decorating ideas, tips and trends from the company’s design experts, photos and profiles of furnishings / accessories, and local store events and insights.

Ligne Roset has been embracing online interaction for quite some time. For example, interactive software allows designers and homeowners to design customized living spaces online through, not only the national website, but also individual store websites. Users can access the easy online tool to choose room layouts and furniture pieces, such as the Ottoman chair or the Exclusif Sectional featured in this blog, based upon their unique living spaces. This makes it possible for essentially anyone to select Ligne Roset pieces to transform ordinary rooms into sleek, modern living spaces.

More and more companies are adopting social media and interactive forums like this to help drive traffic to company websites and to retail locations. This is a result of changes in consumer buying habits; A.K.A. “Click to Action.” In short, motivators that drive customers to make purchases for their homes increasingly stem from social networking. The ECPR team is available to answer your questions or host online webinars, sessions or comments regarding social media and how to measure its ROI. We will be glad to also provide information about Ligne Roset to our fans, followers and readers upon request.

In closing for now, our team is looking forward to working with Ligne Roset and is excited to use these revolutionary methods to spread the word about the company’s amazing collection of contemporary furniture. For current information about Ligne Roset’s New York City and Miami store locations, visit www.lignerosetny.com or www.lignerosetmiami.com. And, stay tuned for more posts in the coming weeks, as we will be sharing and featuring the links to the enhanced Ligne Roset New York City and Miami Facebook pages soon.

~ The ECPR Team

National Hardware Show Yields Attention-grabbing New Products and Revealing Industry Trends…

2011-05-19T11:51:00.005-04:00

The National Hardware Show has come and gone, leaving a trail of excitement and positive feedback. This year’s highly successful and sold-out show featured exhibitors from all over the world. Ranging from lawn and garden products, hardware and tools, outdoor living, paint and accessories, plumbing and electrical, the National Hardware Show had it all.

Before the show began, the ECPR team had the privilege of writing a “Sneak Peek” series for the show. Exhibitors were able to submit product information and photos to be featured on our blog and linked to nearly 200 media outlets. Now that the show is over, we are beginning the “Best of Show” series. Each product featured in the series has unique and innovative characteristics, earning them honorable mention. In addition, the series will include a look at several trends our team uncovered at the show, giving retailers, contractors, builders, and media members a chance to be informed about current product and buyer evolution.

The first of the “Best of Show” series features ErgoDig. Makers of high-quality ergonomic lawn and garden tools, the company has set a new standard in lawn and garden care. The company’s new collective line of Ash Wood handle tools was the talk of the show. Media members and retailers flocked to ErgoDig’s booth to test out the new products. Our team at ECPR was even able to obtain national television coverage of the brand, which was filmed by the producers of the DIY Network during the show. Each of the 40 garden tools in the line features a distinctive wooden handle with an angle at a degree consistent with the human arm. The angled handle is designed to relieve stress on the wrist and back, allowing a person to work in the garden pain-free. The launch of the collection encompasses a full line of tools utilized for pushing, pulling and lifting items such as soil, leaves, mulch, pine straw, debris, and other aspects of lawn and garden maintenance. Knowing that inventory of high-end tools with premium design and manufacturing is only part of reaching success for retailers, Rogers and his team have created a branding program to support the launch of the line. Beginning with brand standards to unify a stylish look for the collection, the ErgoDig logo is stamped in kelly green on every handle. The specific green color differentiates the products from others on the market and signifies the idea of grass, freshness, the environment, and ergonomics. ErgoDig has plans to become an all-inclusive lawn-and-garden product resource. As the brand grows during 2011 and beyond, the company will expand into other handle materials such as bamboo, fiberglass, and a variety of woods and metals. To learn more about ErgoDig, visit the company’s website at www.ergodig.com.

The Juwel NovaPlus Rotary Clothes-line from Exaco Technologies aims to bring European ingenuity to the United States. Showcased at the National Hardware Show, the NovaPlus caught the attention of the ECPR team. The product stand is constructed from high-quality airplane aluminum, while the clothes-line is made from “Twaron” high-tension fiber, the same material used in bullet-proof vests. Needless to say, this product is durable and sturdy enough to hold 4-5 loads of laundry at one time. Most notably, this environmentally-friendly, energy- saving product, allows homeowners to cut down on extra costs due to fewer drying loads. The NovaPlus comes assembled and ready to use out of the box. This product is ideal for homeowners looking to bring a little European flare to the U.S. Retailers, market this item by informing consumers about energy-savings that can result from hanging clothes outside for a “fresh air” smell. For more information about the Juwel NovaPlus Rotary Clothes-line, visit www.exaco.com.

Click on the photos to enlarge them, and keep checking back to this blog for many more “Best of Show” features and trend insights we gathered from the show floor.

* To vote for your favorite "Best of Show" product, add your "Comments" below. Be sure to indicate the name of the product in your comment. At the end of our article series, the product with the most comments will be awarded the top "Best of Show" status.

~ECPR

Going Once, Going Twice: European-style Auction this Sunday

2011-05-18T15:50:00.002-04:00

The room will be filled with everything from vintage and new furniture to artwork this weekend, and the sounds of hopeful prospectors vying for the best deal. Among the finds will be Brazilian terracotta pots and a mahogany 19th century secretary bookcase.

This Sunday, May 22, is Englishman’s Fine Furnishings European-style auction in Smyrna. The event celebrates the company’s U.S. business anniversary. Englishman’s Fine Furnishings has made high-quality European-style antique reproduction furniture and accessories available to customers in the U.S. for 30 years.

The ECPR team recently had a look at some of the roughly 500 items up for grabs: home furnishings, antiques, tapestries, terracotta urns and planters, water features, artwork, lighting, rugs, and decorative accessories are samples of the impressive selections appearing on the auction stand.

Whether you want to partake in the bidding action, or are curious to see one-of-a-kind items, mark this event in your calendar. The bidding starts at 11 a.m. and doors open at 9 a.m.

Find more details about the event below, and to see photos and descriptions of the items available, visit www.englishmansfurniture.com.

Atlanta European-style Auction hosted by Englishman’s Fine Furnishings

What: European-style Auction
Where: Englishman’s Fine Furnishings, 4874 S. Atlanta Road, Smyrna, Ga. 30080.
When:
Preview Days:
Monday, May 16 – Friday, May 20, 9:00 a.m. – 5:00 p.m.
Saturday, May 21, 10:00 a.m. – 4:00 p.m.
Preview Party:
Friday, May 20, 6:00 p.m. – 9:00 p.m.
Auction:
Sunday, May 22, 11:00. Doors open at 9:00 a.m.
Cost: FREE entrance and open to the public

Best of TAP: J.T. Burke

2011-05-17T15:00:00.001-04:00

J.T. Burke – "Beautiful Landscape II - Homecoming" 2010

The Artist Project show ran concurrently during the New York Architectural Digest Home Design Show this past March. The Artist Project, otherwise known as TAP enables talented artists from all over the world to showcase extraordinary pieces of art. Whether you were a first time buyer or well established art collector, this year’s show offered a little taste of heaven to everyone.

Among many artists exhibiting at TAP was J.T. Burke. His compositions at the show attracted many show goers, the ECPR team included. His unique style captures intangible human desires and philosophies by creating fantastical compositions from unprecedented inanimate objects from the physical world deemed most important to the human soul. Using photographic and digital manipulation, Burke creates wildly erratic and colorful pieces.

Each composition begins with photographs of items Burke has collected. Despite having a general concept in mind before beginning a piece, Burke allows his intuition and instinct to guide him rather than working from a cookie-cutter layout. While influenced by artists and mediums such as Kandinsky, Bosch, medieval illuminations, contemporary pop surrealists and many more, J.T. Burke’s compositions are one of a kind.

As seen in this blog, Burke’s latest series of work, Beautiful Again, was showcased at the TAP show. Inspired by human’s obsessions with the concept of paradise, this series certainly made a lasting impression among show goers. To see more compositions from J.T Burke, visit his website at www.jtburke.com.

Lisa Perry's Mod-Style Beach Home

2011-05-13T13:48:00.005-04:00

Photo courtesy of Veranda Magazine

Well known fashion designer Lisa Perry shares her North Haven, NY beach home with Veranda Magazine readers. Working with interior designers Tony Ingrao and Alexia Kondylis, Lisa's beach home reflects her signature mod style. The interior decor incorporates minimalist geometric pieces infused with splashes of bright colors to create a modern and fun living environment. To see more photos from Lisa Perry's beach house, visit Veranda Magazine's website at www.veranda.com.

Four Hands presents line for the modern man: Esquire Home Collection

2011-05-11T14:24:00.000-04:00

The sophistication and style synonymous with the name Esquire Magazine has come to life through furniture pieces. The Esquire Home Collection, which includes both furnishings and decorative accessories, debuted in Las Vegas last summer and is distributed by Four Hands, a global manufacturer and wholesaler of home furnishings. The collection extends Esquire Magazine’s philosophy of “man at his best” – a lifestyle focused on comfort, luxury and sophistication. Unique features in each piece reflect the same attention to detail as a custom-made suit. For example, the Triple Old Fashioned tufted sofa, which blends leather and linen, has antique brass stud detailing.

The Spider Web bookcase is another stylish piece with a decidedly masculine feel. The bookcase features a complex stainless steel frame, with saddle black leather in the shelving and paneling of the bookcase. A unique seven-stage tanning and hand-finishing process gives the leather panels a distinctive depth of color and an ultra sleek, modern finish.

As expressed by Esquire, “A great club chair is like a great navy blazer: Every man needs one and it’ll never go out of style.” The Whiskey Collins Club Chair, with signature loden leather, is both comfortable and timeless. Four Hands also offers the Martini Strap Chair, with arms that resemble belts, complete with polished buckles.

Esquire Home is one of many collections from the Austin, Texas-based Four Hands, which celebrated its 15th year of business in 2010. The company, which offers a mix of design styles and price points for any budget, sells to hundreds of small and large retailers across the globe. To learn more about the Esquire Home Collection, visit www.fourhands.com.

National Hardware Show “Sneak Peek”: ErgoDig

2011-05-05T09:13:00.000-04:00

ErgoDig will be showcasing a new tool line at the National Hardware Show (booth 8351) in Las Vegas, May 10-12, 2011. Each of the 40 garden tools in the line features a distinctive wooden handle with an angle at a degree consistent with the human arm. The angled-handle design has a patent-pending based upon ergonomics to alleviate arm and wrist stress on the part of the user. It is the contoured shape of each handle that enhances the ability to grip the tool, decreases slippage, and allows for ease-of-use. ErgoDig offers a full range of ergonomically designed tools that currently includes shovels, rakes, hoes, brooms and scrapers, all ideal for commercial landscapers as well as homeowners. Adaptable to a variety of tool heads within the ErgoDig line, the long-handled tools provide diverse and multifaceted use. ErgoDig has plans to become an all-inclusive lawn-and-garden product resource. As the brand grows during 2011 and beyond, the company will expand into other handle materials such as bamboo, fiberglass, and a variety of woods and metals. Retailers, this collection is diverse enough to satisfy a multitude of customer-types. Watch our social media channels for more exciting news on this company’s innovative products. Visit ErgoDig’s website at www.ergodig.com.

National Hardware Show “Sneak Peek”: Sansin Corporation

2011-05-05T09:11:00.000-04:00

Sansin Corporation, a company specializing in wood protection, is known for researching, developing and introducing environmentally friendly, water-borne interior and exterior wood products and technologies to the industry. The company’s newest product, Sansin Foundation™ will be on display at the National Hardware Show in just a few days. The concentrated, penetrating, water-borne primer is perfect for interior and exterior wood surfaces such as timbers, logs and dimensional lumber. Sansin Foundation stabilizes wood tissue and lignin to keep wood surfaces from weathering for up to 6 months during or after the construction phase. Additionally, Sansin Foundation safeguards wood’s natural resistance to moisture at the building site, while ensuring long lasting beauty and protection. Retailers, Sansin’s new product has the ability to prevent wood discoloration, repel water, support breathability, and delivers superior UV protection. Media members who are interested in learning more about the product, visit Sansin Corporation at booth #3331 or visit the company’s website at www.Sansin.com.

National Hardware Show “Sneak Peek”: Conant Custom Brass

2011-05-05T09:07:00.001-04:00

Conant Custom Brass, a Weems & Plath, Inc. company will be introducing the Grande View Thermometer in stainless steel at the National Hardware Show. Originally only available in brass, this outdoor window thermometer is made to last. Standing at 12 ¼ inches tall, the thermometer’s numbers are double the size compared to average thermometers in today’s market. The stainless steel Grande View Thermometer is rust free and features a crystal glass tube, ensuring years of unobstructed viewing. Two important factors for retailers selling it, this product comes with mounting hardware and a lifetime guarantee. Visit Conant Custom Brass’ website for additional information at www.conantcustombrass.com.

National Hardware Show “Sneak Peek”: MPT Industries

2011-05-05T09:04:00.001-04:00

MPT series has developed a long-lasting synthetic lubricant without the use of harmful solvents, called MPT Twelve. This product is formulated to penetrate through metal, rather than just the surface. MPT Twelve contains special rust inhibitors and acts as a cleaning agent as well. Made from a proprietary blend of synthetic lubricants, this product contains no fish oils, fillers or petroleum, thus promoting a long-lasting and environmentally conscious product. This versatile product is ideal for lubricating precision bearings; nuts and bolts; indoor and outdoor locks, latches and hinges; power tools; small motors; computers and printers; lawn mower, snow blower, bicycle and motorcycle cables and more. Retailers and editors, you won’t want to leave the show without stopping by MPT Industries’ booth number 4030 at the National Hardware Show. For more information, visit www.mptindustries.com.

National Hardware Show “Sneak Peek”: Organic Laboratories, Inc

2011-05-05T08:58:00.001-04:00

Organic Laboratories Veggie Maker Organic Grow Box Kit is sure to make a positive impression on National Hardware Show attendees. The kit includes a Grow Box, Koko Pro Soil and Organic Tomato Maker Fertilizer. The Grow Box has 12 grow ports on the sides and the top surface easily supports the planting of a wide variety of vegetables, herbs and spices, the growing combinations are endless! The Veggie Maker Organic Grow Box comes with Koko Soil, coconut fiber potting soil. This reusable soil allows for maximum aeration and drainage. Additionally, this product comes with the company’s Organic Tomato Maker Fertilizer with the ability to promote healthy growing from planting to harvest. Most notably, and organic garden can be planted in less than an hour by using this unique product! For more information about the Veggie Maker Organic Grow Box visit www.OrganicLabs.com.

National Hardware Show “Sneak Peek”: Double L Group

2011-05-05T08:54:00.002-04:00

The Rolled Rubber Mats from Double L Group will be showcased at the National Hardware Show this month. The new eco-friendly line is available in bulk rolls up to 80’ in length, ideal for retailers looking for cost-efficient, durable rubber matting. Rolled Rubber Mats are warm, resilient, comfortable and a great alternative to hard or cold surfacing. Easy to cut, this product can be custom-sized for kennels, garages, exercise areas, trailers, high-traffic areas, doorways, walkways, and much more. Moreover, Double L Group’s new line contains a UV stabilizer, allowing the product to be used outdoors in direct sunlight as well as for indoor usage. Not only are the Rolled Rubber Mats practical, they are also designed to create a professional floor appearance. The vulcanized rubber mats are easy to install and available in three designs. For more information on Double L Group, visit the company’s website at www.rolledrubbermats.com.

National Hardware Show “Sneak Peek”: Eton Corporation

2011-05-04T14:35:00.000-04:00

The American Red Cross Axis is a multi-functional and reliable companion for any emergency kit. Introduced by the Eton Corporation, the Axis will be displayed at the National Hardware Show in Las Vegas next week. The sleek device can be powered by a trio of different sources—through a hand crank which charges the Ni-MH battery, using AAA batteries and AC power. Ninety seconds of turning the hand crank can generate about 15 minutes of power. The safety hub is equipped with AM/FM and seven NOAA weather band channels for news, entertainment and weather forecasts. It also has an “alert” system, to inform listeners of emergency updates in their area. The multiple power supplies can also be used to recharge cell phones via the USB cable. Additionally, the new design makes it stylish enough to keep out and use every day, and is great for camping trips. Editors of publications covering hardware, homeware, safety, camping, outdoor, and other topics, take note of this “Sneak Peek.” For more information about the American Red Cross Axis visit www.etoncorp.com.

National Hardware Show “Sneak Peek”: LeafMate

2011-05-04T14:32:00.002-04:00

LeafMate, which offers a Proseries line of products that make yard clean-up faster and easier, will exhibit at The National Hardware Show May 10-12. LeafMate’s patented 2-piece rake and pick-up system unites a traditional rake with a sliding catcher “scoop” to easily collect yard waste without bending. The system can save time and ease back strain. Another product that caught our attention was LeafMate’s Yard Waste Bag Funnel. Municipalities across the U.S. are requiring the use of standard 30-gallon paper yard waste bags, which are friendly to the environment but can also be flimsy and tip over. The funnel fits inside the large paper leaf bags, providing the bag with full support and protection. Leafmate also offers the Collapsible Bag Holder that, like the funnel, is crafted of a durable PVC-lined polyester material to contain even the most ragged yard waste. To find out more information about Leafmate’s Proseries products, see the company’s booth at the show or visit www.leafmate.com.

National Hardware Show “Sneak Peek”: TerraLUX, Inc.

2011-05-04T14:29:00.001-04:00

TerraLUX, Inc., makers of LED portable lighting products and OEM lighting solutions, will unveil the LightStar80™ penlight at the 2011 National Hardware Show this month. The penlight features durability and energy efficiency, with a high color rendering index (CRI) LED and a bite grip for hands-free use. The CRI measures the ability of a light source to represent colors as they appear in natural light. For distributors or retailers looking for technician tools, a high CRI is useful when working with automotive repair, HVAC, telephone systems and other applications. Like others in the LightStar™ family of flashlights, the LightStar80™ is made of durable, aircraft-grade aluminum. Additionally, the flashlight is electronically regulated for constant brightness, with a circuit that adjusts to fluctuations in voltage to ensure constant light output. Not to miss out on design, it is available in titanium grey and high-visibility orange. For more information about the LightStar80™, visit www.terralux.com.

National Hardware Show “Sneak Peek”: Grill Gauge Products, LLC

2011-05-04T14:02:00.001-04:00

Nearly 60 percent of U.S. households own a gas grill fueled by propane, but few grill owners have any idea how much propane they actually have in their tanks. Grill Gauge Products, a start-up consumer convenience company based in Roswell, Ga., is out to change that. The company developed the Original Grill Gauge™, a unique device that will keep gas-grillers “in the know” about the level of propane in their tanks. The hand-held device will be showcased at the National Hardware Show next week. Grill Gauge,™ is similar to the gas gauge in a car, and incorporates the same specifications the propane industry fills and weighs propane tanks by factoring the weight of liquid propane and the tank itself. Users hook the device to the top of the tank, lift the tank slightly off the ground and view the analog read out. The readings are instant, and the gauge doesn’t require batteries or pressure. To learn more about the Original Grill Gauge,™ visit www.grillgauge.com.

National Hardware Show “Sneak Peek”: Happy Go Leafy Products, Inc.

2011-05-04T13:54:00.000-04:00

The Leaf Lasso by Happy Go Leafy Products, Inc. is simple to use and designed to eliminate time wasted raking leaves into piles as well as bending and scooping. The light-weight product turns lawn or leaf bags into a combination dust pan and trash can. The angled apron rests on the ground, allowing the user to sweep leaves, dirt and other small debris directly into the bag with one hand. Two stakes allow users to affix the bag firmly to the ground. Weighing less than one pound, the Leaf Lasso can be moved all over the yard or pavement during clean-up projects. Once the trash bag is full, users can quickly separate the frames, remove the bag and attach a new one. The Leaf Lasso is durable and can hang anywhere for easy storage. Retailers and landscape professionals, look for this product at the National Hardware Show in Las Vegas next week, and for additional information visit www.leaflasso.com.

National Hardware Show “Sneak Peek”: BackSaver Grip LLC

2011-05-03T11:04:00.000-04:00

The Stout’s Backsaver Grip, a new and nationally distributed ergonomic tool, can be seen at the National Hardware Show next week in Las Vegas. The detachable grip by Backsaver Grip, LLC works by increasing the leverage and efficiency of the user’s body as the tool is used. It quickly and easily attaches high on the pole of a tool, reducing the need to bend over. The patented grip allows the legs to take the burden of gardening off the back and also provide a more comfortable working position for the wrist and arm. Additionally, the grip makes it easier to use overhead tools such as tree trimmers and paint extension poles, while improving stability and control. Whether you’re a landscape trade professional or retailer looking to sell items with ease-of-use for homeowners, the Stout’s Backsaver Grip is versatile for many needs in both the home and garden. The grip fits any shovel, rake, broom, mop, or other long-handled tool. This gadget is also ideal for gardeners who suffer from back strain, arthritis and shoulder pain. To learn more about the Stout’s Backsaver Grip, visit www.backsavergrip.com.

National Hardware Show “Sneak Peek”: Comfort Line Products, Inc.

2011-05-03T11:02:00.000-04:00

Comfort Line Products, Inc., a company known for its lines of affordable and portable spas, chose the 2011 National Hardware Show for the debut of the Airispa. The portable spa ships by UPS to the consumers’ front door in one convenient box. Once the spa arrives, the setup is easy; no tools or special equipment are required. Users can simply establish the spa, fill with water and plug into any standard household unit. This family-friendly product also has a modern design and fits well into backyards and patios. The Airispas are available in three colors. The product also features a new, innovative air frame design and includes a powerful heater and 127 air jets. To learn more about the Airispa, visit www.clpusa.com.

National Hardware Show “Sneak Peek”: Petite Gourmet Portable Gas Grill with VersaStand

2011-05-03T11:00:00.004-04:00

The Fulham Group will be exhibiting the Cuisinart Petite Gourmet Portable Gas Grill with VersaStand at the 2011 National Hardware Show this month. The grill is compact and can easily be transformed from a floor stand position to a tabletop grill. While the size is compact, the grill is large enough to cook most family meals, including 8 steaks or 6-10 chicken breasts. With the VersaStand integrated adjustable telescoping base, this grill is ideal for small backyards, beach cookouts or camping trips. The grill also heats up quickly, and uses far less gas than a full-sized grill. For more information, visit www.cuisinart.com.

National Hardware Show “Sneak Peek”: Aero-Tech Light Bulb Co.

2011-05-03T10:57:00.001-04:00

If every home in America replaced just one standard incandescent light bulb with a compact florescent light bulb, it would save about $600 million in annual energy costs and prevent emissions of greenhouse gases equivalent to about 80,000 cars. The patented Evolution CLFs by the Aero-Tech Light Bulb Co. are a great start. The bulbs will be exhibited at the National Hardware Show in Las Vegas. Available in soft white or full spectrum, these bulbs emit the same light as regular incandescent bulbs with less radiant heat. They are also the same shape and size as standard incandescent bulbs but last 10 times longer. To find out more about the Evolution CLF, visit www.aerolights.com.

National Hardware Show “Sneak Peek”: Boston Warehouse Trading Corp.

2011-05-03T10:53:00.002-04:00

Function and fun are the basis for two new lines of colorful and fashion-driven garden and cleaning tools by Boston Warehouse Trading Corp. The Spotless Goddess and Garden Goddess collections will be showcased at the 2011 National Hardware Show this May. One tool that caught our eye is the Spotless Goddess dustpan and brush that are designed in bright pink and floral patterned colors—they’re effective and great to show off in the household. Boston Warehouse has been presenting creative ideas for home entertaining for the past 37 years, and the new lines also include unique brooms, squeegees, gloves, trowels, and hand rakes. Additionally, the products are sturdy, affordable and great for editors looking for unique spring cleaning items. For additional information about Spotless Goddess and Garden Goddess, visit www.bwtc.com.

National Hardware Show “Sneak Peek”: Euro-Ware

2011-04-28T17:15:00.001-04:00

Euro-ware has entered into a licensing agreement with mogul baking company Entenmann’s to create a new line of bakeware products. Euro-ware, a family owned and operated company based in New York, was founded in 1989 and has since built strong relationships with leading industry manufacturers and distributors. As a result, the new line of bakeware products will bear the name of Entenmann’s, a nationwide company known for producing scrumptious baked goods. The Entenmann’s Bakeware line recently debuted at the International Housewares Show and will be showcased at the upcoming National Hardware Show next month. The line spreads across 3 categories, Classic, Ultimate and Mini. The classic line includes baking sheets, brownie pans, nonstick baking pans, loaf and cake trays, and muffin pans. The Ultimate, heavier weight products, feature silicon handles and includes a mix of specialty sized, nonstick bakeware trays and pans. The Mini line consists of kid-friendly, small-sized bakeware products, great items for editors of children’s, family-oriented and cooking magazines. The new Entenmann’s line will hit stores in June. Visit www.entenmannsbakeware.com for additional information.

National Hardware Show “Sneak Peek”: Bluworld HOMelements

2011-04-28T17:12:00.000-04:00

Bluworld HOMelements has launched a 48” tall line of the company’s Gardenfall Series. The line includes 5 variations of color and water surface. Designed to create a peaceful and soothing atmosphere in indoor living spaces, the new Gardenfall can be enjoyed year-round. The contemporary design not only adds to a home’s stylish décor but also has humidifying and air-cleansing properties to help promote a healthier living environment. The Gardenfall Series water features are ideal for creating a relaxing atmosphere in hotel lobbies, restaurants, office spaces, and homes. Bluworld HOMelements offers design consultations to assist buyers in creating the ultimate visual effect and functionality of the water feature. To learn more about the Gardenfall Series or other products, visit www.bluwordusa.com.

National Hardware Show “Sneak Peek”: Driven By Solar, Inc.

2011-04-28T17:10:00.002-04:00

The new Ultralite Lithium Powered Recharge Mower manufactured by Solar, Inc. will be showcased at the 2011 National Hardware Show. What grabbed our attention is the fact the Ultralite weighs only 35lbs, making it a strong competitor in the lawn and garden industry. Powered by a lithium battery weighing only 4 lbs., the Ultralite Recharge Mower is long-lasting and energy efficient. The mower has 6 cutting-height adjustments, 15-in. wide cutting path with a dual purpose blade and a choice of either Rear Bagging or Mulching options. This environmentally friendly product is easy to use, whether you’re a landscaper or a homeowner. The Ultralite is sure to impress show-goers, including media members seeking the latest in lawn care for their readers. For more information about the lithium powered Ultralite mower, visit www.rechargemower.com.

National Hardware Show “Sneak Peek”: My Color Keeper

2011-04-28T17:03:00.000-04:00

My Color Keeper will be exhibiting at the National Hardware Show in the New Products Expo in May. The idea behind the company’s new Home Paint Color Record is to allow for easy decision making when it comes to paint colors and textures. My Color Keeper consists of a deck of 12 blank swatch cards, allowing for an interior decorator or homeowner to collect paint swatches from various paint manufacturers. The cards can be easily fanned out for easy viewing, and each card includes space for adding the room location, paint manufacturer, paint name and formulation, sheen, and purchase date. Additionally, the booklet is designed to have space for a business card, enabling the interior designer or homeowner to easily reference the sales contact. Most notably, My Color Keeper is designed to help consumers, with the company’s emphasis on women, who play key roles in selecting paint colors to be able to control the color coordination of fabrics and home accessories and allow for client retention and referrals to benefit retailers. For more information about My Color Keeper, visit www.mycolorkeeper.com.

Best of Show: Architectural Digest Home Design Show, Part III

2011-04-27T13:59:00.005-04:00

Wrapping up the “Best of Show” series from the Architectural Digest Home Design Show, the ECPR team has included several more products for our readers. We encourage you to read our initial show recap entitled “The Best of Beautiful Design from NYC,” dated March 25 on our blog as well as Part I and Part II for more insight about the “Best of Show” series. Media members, designers and retailers, we thank you for your comments and support thus far, and we hope you will continue to tap into the previous and new product / company profiles in this series.

Oasiq Outdoor Furniture presented the Kagan Capricorn Collection designed by Vladimir Kagan at the New York Architectural Design Show in March. Vladimir Kagan is known for his contemporary designs, particularly the Capricorn Collection. Originally designed in 1952, the collection has since been reinvented in a white powdercoated steel frame to appeal to today’s modern furniture connoisseurs. The timeless collection includes lounge chairs, sofas, coffee tables, dining chairs, and much more to create sleek, modern outdoor living spaces. To view more pieces from the Kagan Capricorn Collection, visit Oasiq’s website at www.oasiq.com.

Eastern Marketing is a distributor of exclusive, top-of-the-line appliances. With so many great appliances from which to choose, the ECPR team decided to include three products from Eastern Marketing in the “Best of Show” series. The Six-Four oven from AGA combines the iconic design of cast-iron construction and glossy enamel finish with modern features. With six burners and four electric ovens, owners of this oven will never have to worry about preparing large family dinners or parties. This time-saving oven is stylish, practical and bold, making it a valuable inventory consideration for retailers. Available in a variety of unique colors, the Six-Four can transform a kitchen into the ultimate cooking and entertaining area.

The Bertazzoni range distributed by Eastern Marketing infuses precise engineering and Italian craftsmanship to provide the highest quality ovens and ventilation systems. For kitchen designers, whether your client is a culinary expert or just a homeowner who loves to cook, the Bertazzoni range combines a sophisticated look with exceptional mechanics. The oven range features gas burners close to the flame to reduce cooking time by 30 percent, while the ventilation system draws away steam and heat to allow for a comfortable cooking atmosphere.

XO kitchen ventilation systems owned and distributed by Eastern Marketing are designed to complement high-end ovens. Specifically, the XOB has classic lines to match modern or traditional kitchen designs. The XOB features 3-speed electronic illuminated controls and a 600 CFM high-velocity blower to remove smoke, grease and odors. Each hood also boasts two 50W halogen lights to provide brilliant light over the cooking surface. Additionally, the XOB is crafted from stainless steel with a handcrafted Italian finish. To view more products distributed by Eastern Marketing, visit www.EasternMarketing.com.

Ethan Allen has launched five new signature lifestyles, Romance, Modern, Vintage, Explorer, and Elegance. Each new signature style represents its own distinct vision to stand apart from the crowd. Designed to help consumers choose their own interior design style preference, Ethan Allen has created these new signature lifestyles to match various buyers’ personalities. The Romance lifestyle is inspired by traditional European design. Alternatively, the Modern lifestyle creates the feeling of sleek and contemporary living. Additionally, the Vintage lifestyle engages in a mixture of color and texture to produce a peaceful and harmonious feeling. The Explorer lifestyle provides a worldly adventure through intricately detailed woods and global inspired fabrics. The final signature lifestyle is the Elegance lifestyle, which has been selected for the “Best of Show” series from the Architectural Digest Home Design Show. Elegance is the essence of timeless sophistication. With classic design elements, this new luxurious style is a cosmopolitan mix of ornate and clean woods paired with chic, enduring fabrics. Editors, the lifestyles would make for a well-received, five-point article regarding how to design interiors. Contact us if our article writing is of help. For more information about Ethan Allen’s new signature lifestyles, which we believe will address homeowner and designer trends in a fresh new way, visit www.ethanallen.com.

A maker of high-quality cabinetry, Maple Ridge Cabinetry creates designs to reflect the buyer’s lifestyle and personality while providing fully functional workspaces. Depending on design preferences, Maple Ridge Cabinetry offers over 40 door and drawer styles with a grand selection of moldings, corbels and curio cabinets. The company offers expert design advice to help create a truly unique space. Using only superior materials and construction techniques, Maple Ridge Cabinetry offers 13 wood species, soft-close drawers and doors as well as a limited lifetime product warranty. The company exhibited at the New York Architectural Design Show, showcasing a new line of multicolored finishes with techniques to convey a time-worn vintage theme. Designers, if you’re looking for kitchen ideas and resources for clients, keep Maple Ridge Cabinetry on the radar. For more information, visit www.mapleridgecabinetry.com.

SA Baxter is one the premiere crafters of high-end, exceptional quality architectural hardware. Of the many companies in the category we have known over the years, this one offers an impressive assortment spanning several lines. The company’s architectural hardware products are handmade to order by a group of local, world-renowned artisans who use both modern and old-world manufacturing techniques. SA Baxter was an exhibitor at the Architectural Digest Home Design Show, where the company showcased a vast number of products, including breath-taking Gothic Door Knobs. Inspired by Gothic designs, the door knobs can provide a majestic and enchanting feel to traditional interior designs. The Gothic Door Knobs are available in Polished Nickel, Bronze Antique (Dark), Antique Brass (Light), and Burnished Silver as well as 2.25", 2.5", and 2.75" diameters. Their styling is well-fitted for both residential and commercial settings. Media members, we know from your editorial calendars many of you are currently seeking this type of accouterment to share with your readers. Contact us with feedback and questions. For additional information on SA Baxter, visit the company’s website at www.sabaxter.com.

* To vote for your favorite "Best of Show" product, add your "Comments" below. Be sure to indicate the name of the product in your comment. At the end of our article series, the product with the most comments will be awarded the top "Best of Show" status.

Note: Click on the above photos to enlarge them.

~ ECPR

National Hardware Show “Sneak Peek”: Real Life Products, LLC

2011-04-21T14:51:00.003-04:00

Real Life Products, a company focused on discovery, development and commercialization of every day products for home and work use, will be exhibiting at the National Hardware Show next month. The company will showcase a brand new product called the TRiCC Utility Cover. The patent-pending product camouflages utility equipment by creatively disguising it as a well-manicured bush or shrub. Where a living shrub is not possible or practical, it acts as a substitute. The TRiCC provides sufficient ventilation and airflow while accommodating cables, wires and line connections all year long. Designed to visibly improve landscapes, the utility cover also prevents damage and protects air conditioning units, heat pumps, pool pumps, and home generators. The environmentally friendly TRiCC Utility Cover is durable and built to withstand harsh environments. The primary structure is made from recycled, high-density polyethylene plastic, while the faux foliage is constructed from UV protected vinyl. The cover is available in three sizes and is easy to install. To learn more about the TRiCC Utility Cover, visit www.triccover.com.

National Hardware Show “Sneak Peek”: HD Hudson Manufacturing

2011-04-21T14:49:00.000-04:00

The 3-in-1 EZ Applicator by HD Hudson Manufacturing will debut at the National Hardware Show this year. The versatile sprayer promotes stress-free sealing for decks and fences. The product includes a cleaning brush to remove dirt and clean stains before applying sealant. Once the surface is clean, users can simply remove the cleaning brush and change the applicator head to the stain pad. The stain pad allows for even application, which saves time and money. Additionally, the 3-in-1 EZ Applicator comes with a standard deck sprayer, control valve, wand, and dual fan head nozzle. The applicator’s long handle and 15-ft clear chemical resistant hose make deck and fence sealing less exhausting and more efficient. For more information on the 3-in-1 EZ Applicator, visit HD Hudson Manufacturing’s website at www.hdhudson.com.

National Hardware Show “Sneak Peek”: Blackbeam, LLC

2011-04-21T14:47:00.000-04:00

Blackbeam will be showcasing the Blackfire Camplight for the first time at the National Hardware Show May 10-12 in Las Vegas. The Blackfire Camplight most recently made some pretty exciting waves in the industry by being awarded the prestigious 2010 GOOD DESIGN Award along with an IDEA international design award. The company prides itself on creating and producing products based on consumer wants and needs. Blackfire manufactures durable and long-lasting LED flashlights designed to enable the user to work more efficiently and accurately. Uniquely, the Camplight is able to transform from a handheld flashlight to a clamp light as well as a stand light. This allows the user to work with both hands in tight areas for sink repairs, electrical repairs and more. Whether you’re a trade professional or homeowner, the Blackfire Camplight LED flashlight is versatile for all needs. To learn more about Blackfire, visit www.blackfire-usa.com.

National Hardware Show “Sneak Peek”: Bagrite

2011-04-21T14:45:00.001-04:00

Bagrite is debuting at the National Hardware Show with the company’s revolutionary and innovative product. The Bagrite product holds open most 33 to 60 gallon trash bags, allowing for easy and efficient clean up. The Bagrite is lightweight, ergonomic and durable, making the product a desirable asset to homeowners. The patented design of Bagrite simultaneously enables the bag holder to keep the trash bag open while filling it with debris, without the hassle of wind or other elements blowing the bag closed. The frame is designed with taper teeth to secure the trash bag as well as an elongated edge on one side, which the operator can use as a dust pan. Currently, Bagrite is being used by several City Public Works Departments and commercial landscape companies to save time and money to clean up road debris, public parks and recreation areas. For information on Bagrite, visit www.bagrite.com.

National Hardware Show “Sneak Peek”: Bond Manufacturing

2011-04-21T14:42:00.000-04:00

Bond Manufacturing is a premier supplier of lawn, garden and outdoor living products. Unveiling the company’s ceramic tabletop fire pots at the 2011 National Hardware Show next month, Bond Manufacturing is keeping up with the latest consumer trends and tastes, as seen in this portable fire feature for the home. Made from all-natural material and hand-glazed, these ceramic firepots generate more light and heat than regular candles. Designed to reflect styles ranging from ancient civilizations all the way to today’s modern and sleek concepts, Bond Manufacturing’s ceramic tabletop firepots are ideal home accessories for outdoor landscape designs or indoor décor accents. The firepots are clean-burning and use carbon neutral fuel called Fire Gel. The Fire Gel’s glutinous material leaves no ashes, soot or smoke and releases only a small fraction of carbon-dioxide, making the product eco-friendly. While burning, the firepot remains cool to the touch. We have seen other tabletop fire feature products at shows and markets for more than a year, but this one gets our stamp of approval for its combined benefits and design. For additional information on Bond Manufacturing, visit www.bondmfg.com.

National Hardware Show “Sneak Peek”: FITT

2011-04-20T10:46:00.001-04:00

FITT®, based in Sandrigo, Italy, will be introducing a new line of garden hoses called Bios® at the National Hardware Show in May. This environmentally savvy company is one of the leading manufacturers of PVC flexible irrigation hoses, for gardening, building, nautical environments, DYI, and special applications. The company offers a wide range of products, including the Bios range of hoses. The Bios hose, made from PVC and additional natural substances, aims to reduce the use of unfriendly environmental products. To create the Bios hose, FITT uses “natural regional materials”, thus contributing to local economy and reducing transportation pollution. The NTS Bios is the premiere hose from FITT, offering the most innovative technology in terms of eco-sustainability and advanced features. Given our industry PR and writing work, we have seen our share of hoses, and this one is well worth a close look. For more information on Bios, visit FITT’s company website at www.fitt.it.

National Hardware Show “Sneak Peek”: International Mulch Company

2011-04-20T10:42:00.000-04:00

International Mulch Company is in the process of recycling more than 300 million pounds of tires, or approximately 19 million tires, into landscaping and playground products by the end of this year. The International Mulch Company will be exhibiting at the National Hardware Show, where the company will be showcasing a variety of new spring 2011 products such as Rubberific Edging. This product is the latest design in the company’s ever-growing line of recycled rubber products. As many well know, decorative borders can be costly and hard to maintain, so these experts in the field came up with a solution, Rubberific Edging. Available in 3’ lengths, Rubberific Edging comes in Weathered Gray and Tan to match any outdoor landscape design. The rubber design is geared to save time and money as well the benefits of easy installation. Additionally, unlike decorative river rocks, Rubberific Edging won’t chip or crack. For information on more 100% recycled rubber products from the International Mulch Company, visit www.internationalmulch.com.

National Hardware Show “Sneak Peek”: iTouchless Housewares & Products

2011-04-20T10:39:00.000-04:00

The new iTouchless Toilet Seat by iTouchless Housewares & Products is extraordinary. Designed to rise upon approach and lower after usage, the iTouchless toilet reduces the amount of bacteria and grime. Simply put, we chose this innovative product because it makes life easier and healthier. The front-mounted sensor detects an approaching occupant, while the second sensor located in the center of the seat cover keeps the lid open for as long as the occupant is present. For males, the lid can be lifted automatically by placing a hand over the top sensor. The lid is not only beneficial for health reasons, but it is also ideal for elderly persons, children and those with disabilities. The iTouchless Toilet Seat is able to fit all standard-sized toilets and is easy to install. Give it a try at the show. Well, at least take a look. For more information about the iTouchless Toilet Seat or other iTouchless products, visit the company’s website at www.iTouchless.net.

National Hardware Show “Sneak Peek”: Johnson Level & Tool

2011-04-20T10:36:00.000-04:00

Johnson Level & Tool is one of the leading manufacturers and the marketer of “Job Site Tough” professional quality spirit levels, laser levels and other various construction measuring tools. Exhibiting at the National Hardware Show in May, Johnson Level & Tool will be introducing a new level called 1404 -1000 Magnetic Torpedo Level. This solid cast aluminum frame with three high powered v-groove magnets embedded in the gauging edge is top of the line. The Magnetic Torpedo Level measures 10” in length and features Johnson Level’s SurroundView vial system which reflects ambient light for easy reading in dimly lit spaces. Additionally, the durable precision block vials will not crack leak or fade over time. All Johnson Level & Tool levels come with a lifetime warranty on accuracy. For more information about the 1404 – 1000 Magnetic Torpedo Level, visit www.johnsonlevel.com.